WebProNews

Google Leads Others In CPC Inflation

Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen's recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.

Hackers Crash Panama’s Assembly Web Site

Internet hackers brought down the Web site of Panama's National Assembly and briefly posted an American flag there, after the legislature voted in as its president a man accused of murdering a U.S. soldier.

Yahoo Search Marketing Celebrates Wild Year

As Yahoo's new Panama search marketing system took over the contextual ad duties for Yahoo properties, clients of the company witnessed plenty of changes through 2007.

Yahoo Talks New Panama Features

TheYahoo! Panama team has been working on new methods through which advertisers can fine-tune their ad campaigns. The details of these enhancements to their service are available at the YSM blog.

Mastering Panama / Yahoo! Search Marketing

What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.

Yahoo Takes Panama To Taiwan

Sponsored searches in Taiwan may have just gotten a bit better - Yahoo introduced the upgrade known as Panama.  Unfortunately, this will once again lead us towards something resembling a geographical “Who’s on First?” routine.

Beaches Tops In Web Cam Searches

Ah, the Web cam. So simple, so abused. But they can be used for good, and though you might assume the Internet (as in, the collective online population) uses them mostly for nefarious and seedy peeping-Tom purposes, that's not really true, not mostly.

Yahoo Panama Walks Into Australia

This is the problem with Yahoo’s name for “Panama”: it sounds quite strange when you discuss it in relation to other countries.  Nonetheless, the new ad system has found its way into Australia and New Zealand.

Panama Sails Out With Updates

Yahoo's search marketing program, aka Panama, received some adjustments that should benefit campaign managers.

Recent Yahoo Panama Upgrades

Yahoo Panama is on the upgrade path with several new features to help advertisers streamline account management: