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Justin Bieber Vacations After Arrest

Justin Bieber Vacations After Arrest

By Ellisha Rader Mannering January 26, 2014

You would think after having his home searched by police in connection with vandalism and being arrested for DUI and street racing, Justin Bieber would give it a rest. Apparently, the young, troubled singer just can’t do that and he …

Hackers Crash Panama

Internet hackers brought down the Web site of Panama’s National Assembly and briefly posted an American flag there, after the legislature voted in as its president a man accused of murdering a U.S. soldier.

Hackers Crash Panama

Internet hackers brought down the Web site of Panama’s National Assembly and briefly posted an American flag there, after the legislature voted in as its president a man accused of murdering a U.S. soldier.

Hackers Crash Panama

Internet hackers brought down the Web site of Panama’s National Assembly and briefly posted an American flag there, after the legislature voted in as its president a man accused of murdering a U.S. soldier.

Yahoo Search Marketing Celebrates Wild Year

As Yahoo’s new Panama search marketing system took over the contextual ad duties for Yahoo properties, clients of the company witnessed plenty of changes through 2007.

Yahoo Talks New Panama Features
TheYahoo! Panama team has been working on new methods through which advertisers can fine-tune their ad campaigns. The details of these enhancements to their service are available at the YSM blog.

Mastering Panama / Yahoo! Search Marketing

What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.

Yahoo Takes Panama To Taiwan

Sponsored searches in Taiwan may have just gotten a bit better – Yahoo introduced the upgrade known as Panama.  Unfortunately, this will once again lead us towards something resembling a geographical “Who’s on First?” routine.

Beaches Tops In Web Cam Searches

Ah, the Web cam. So simple, so abused. But they can be used for good, and though you might assume the Internet (as in, the collective online population) uses them mostly for nefarious and seedy peeping-Tom purposes, that’s not really true, not mostly.

Yahoo Panama Walks Into Australia

This is the problem with Yahoo’s name for “Panama”: it sounds quite strange when you discuss it in relation to other countries.  Nonetheless, the new ad system has found its way into Australia and New Zealand.

Panama Sails Out With Updates

Yahoo’s search marketing program, aka Panama, received some adjustments that should benefit campaign managers.

Recent Yahoo Panama Upgrades
Yahoo Panama is on the upgrade path with several new features to help advertisers streamline account management:

Reprise: Small Budgets Pay More With Panama

Among the analysis of Yahoo’s new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.

Yahoo Features Analytics, Conversion Tweaks

Work on the Panama search marketing product continues at Yahoo, with some new updates announced to assist their advertising clients.

Translating AdWords to Panama

Not as easy as ABC, but a little more systematic than that is the process of converting Google AdWords Campaign into Yahoo Panama.

GotAds gives a list of uncomplicated steps for those interested.

Do Search Marketers Need One More Ad Vendor?

I’m constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all searches. Most marketers should also look at Yahoo!, which handles about one-quarter of all searches—their Panama platform has made them an even more interesting choice for ad spending.

Yahoo Challenges Google On Analytics Front
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Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.