WebProNews

Big Retailers Flunk Search Test

So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special about it, I googled it, only to embark on one frustrating journey.

Google Ad Clicks Trickle Up In March

No double-digit click increases for Google again in comScore's assessment of paid click activity, as the firm found a mild 2.7 percent year over year rise in March.

Google Should Stick To Its Search Principles

Please welcome Google to the damned-if-I-do-damned-if-don't club. The superiority of search results is what led to Google's dominance, and investors have pressured the company to get back to its core competency while raising revenue. As soon as they do, though, retailers pitch a fit because things become too fair.

Report: Paid Search Prices On The Rise

Companies hoping to ride out a recession may be able to rely on paid search advertising, according to a new report.  Natural search shouldn't be forgotten, though, and paid search campaigns are likely to cost more than they have in the past.

ComScore: Paid Click Drop Doesn't Doom Google

Frantic speculation that a softening economy may be causing Google's paid click numbers to suffer should be taken back a notch.

Microsoft Grabs WSJ Search Ad Deal

Unlike another well-known News Corp property, MySpace, the Wall Street Journal opened its search advertising opportunity to Microsoft.

New SEMPO Survey Open

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

Paid Search To Take Off In Canada

Canadian revenues from online advertising hit C $1.01 billion (US $894 million) in 2006, according to the Interactive Advertising Bureau of Canada, a jump of 80 percent in one year.

Impending Recession for Paid Search?

How did I miss this post by Steve Rubel? Tired of doomsaying in the Web 2.0 bubble realm, he recently predicted an impending recession for poor old Google, based on several factors.

AdCenter Tweaks Its Campaign Manager

The campaigns Microsoft advertisers manage through the company's adCenter system should be easier to handle after a weekend of upgrades.