All Posts Tagged Tag: ‘Paid Search’

Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing Report for Q4 2014 (download page) looking at performance data and trends for Google, Yahoo, and Bing. It looks at …

Read More

Study: Spending More On Facebook Ads Helps Paid Search Performance

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly as Facebook is all but forcing brands to advertise these days. In fact, the study was actually commissioned by Facebook. …

Read More

This Infographic Compares Search And Social Advertising Across 6 Important Metrics

Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend. The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, advertiser revenue, impressions, …

Read More

Ad Spend Growth For Bing Is More Than Double That Of Google’s

In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant force, and Bing still working to catch up this doesn’t come as a huge surprise, but either way, it spells …

Read More

Google Reportedly Expanding ‘Not Provided’ To 3rd-Party Paid Search

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago, and by doing so, stopped providing publishers with keywords searchers use to find pages on their sites. It has, however, …

Read More

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report (via Search Engine Land) is based on data from advertisers who invest over $6 billion per year in ad spend …

Read More

The Google ‘Not Provided’ Problem Isn’t Getting Any Better

About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users visited. As a webmaster, you would see that you were getting this traffic from Google, but the keywords would be …

Read More

Are You Getting More Out Of Paid Search Than From SEO?

As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. is this the case for your business or do you get more out of organic SEO? Let us know in …

Read More

AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or multiple campaigns. “The Auction insights report gives you valuable insight into how your ad performance compares with that of other …

Read More

Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]

Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in ad spend quarter-over-quarter (which is pretty much how it went in 2011). “Last year, there was a large ramp-up in …

Read More

New “Simpler, More Beautiful” AdWords Rolls Out Globally

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things — such as …

Read More

Can Search Save Yahoo?

To say that Yahoo has had its share of problems in the past few years is an understatement. The most recent news of the now former CEO Scott Thompson and his resume scandal has only added to the disorder surrounding Yahoo. The once highly regarded Internet giant has experienced all types of turmoil including numerous management changes, extensive layoffs, and …

Read More

Page 1 of 212»