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Study: Spending More On Facebook Ads Helps Paid Search Performance

Study: Spending More On Facebook Ads Helps Paid Search Performance

By Chris Crum June 18, 2014

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly …

Google 'Not Provided' Problem Plagues Webmasters Google 'Not Provided' Problem Plagues Webmasters
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About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users …

Can You Get More Out Of Paid Search Now? Can You Get More Out Of Paid Search Now?
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As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

AdWords Now Lets You Do More With Auction Insights AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or …

Yahoo/Bing CTR/CPC Consistently Higher Than Google Yahoo/Bing CTR/CPC Consistently Higher Than Google
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Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in …

New "Simpler, More Beautiful" AdWords Rolls Out New "Simpler, More Beautiful" AdWords Rolls Out

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new …

Could a Reinvestment in Search Save Yahoo? Could a Reinvestment in Search Save Yahoo?
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To say that Yahoo has had its share of problems in the past few years is an understatement. The most recent news of the now former CEO Scott Thompson and his resume scandal has only added to the disorder surrounding …

AdWords Tool Aims To Help You Diagnose Ads Faster AdWords Tool Aims To Help You Diagnose Ads Faster
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Google announced a new “status insights” icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of each ad creative. Google says it’s a way to diagnose your ads …

Google Reviews Paused Ads Google Reviews Paused Ads
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Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage …

Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst
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When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some naysayers, but there was also some optimism. The companies hoped that it would put them in a better position against Google.

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks? Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
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In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400 …

Q2 Report: Online Advertising Strong Across All Channels Q2 Report: Online Advertising Strong Across All Channels

Online advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from IgnitionOne. The report is based on a survey of digital media that showed …

Google AdWords Instant Previews Could Save You Some Money Google AdWords Instant Previews Could Save You Some Money

Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual preview of what the site will look like …

Adobe to Help Search Marketers Keep Paid Campaigns From Cannibalizing Organic SEO

Back in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool. 

Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO. 

Reducing the Yahoo-to-adCenter Campaign Friction

As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smooth has the transition been for advertisers? 

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Google Rolls Out AdWords Campaign Experiments Across the Globe

Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.