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Bloggers Can (Not?) Be Fined Up to 11K Per Post for Non-Disclosure
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Update 2: The FTC is now saying that the $11,000 fine is not accurate, at least for the first violation. Fast company got some responses from Richard Cleland, assistant director, division of advertising practices at the FTC, who says:

What is Responsible Blogging to You?
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The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.