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Paid Links Articles

Finking On Paid Linking?
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It’s been a couple of weeks since it became apparent that Google was penalizing link directories – at least a few of them – knocking them out of the SERPs even for their own business names. There’s still no official word from Google on this, but there is plenty speculation that it wasn’t algorithmic.

Google Wants You To Report Paid Links
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Google is offering users a way to report paid links in an effort to provide searchers with better results, a move that has generated plenty of discussion.

Google Increases Efforts to Identify Paid Links

Over at the Official Google Webmaster Central Blog, Vanessa Fox announces a “report paid links” feature, after previously asking us to use the spam report to snitch on those selling paid links.

Google’s Paid Link Reporting

Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we.

You can get the full data on this page but I’ll reprint it here because some of you might be concerned about privacy issues as far as Google is conceded:

Google Cracks Down on Paid Links

First, let me preface this post by saying there is nothing wrong with buying paid links, regardless of what Google says or what you think Google says.  Paid links are called advertising.  “Free” links, which are never actually free, are called public relations.  This has been going on since someone in ancient Egypt first wrote a sandwich board reading “The End is near” and someone else asked, “How much to add ‘Reserve your burial plots today!’”

Google Clarifies Paid Link Stance
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Google has updated its Webmaster Guidelines to include definitions of commonly used terms for shady practices and clearer language about the penalties associated with black and gray hat SEO tactics.

Window of Opportunity Closing for Paid Posts
I’ve tested out the ReviewMe service previously, but after they opened their campaign marketplace I’ve been tempted to try them again and run a few campaigns – especially after Shoemoney’s recommendation and decent quality of some of the paid for reviews.

Google’s Recent Paid Link War
DaveN offers his recovery plan for a recent Google algorithm which has affected the rankings of many sites engaged in buying and selling links.

The Paid Link Reporting Debate
What’s good for the Goose isn’t Good for Google?

Cutts (Finally) Answers Paid Link Questions
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Awash in good intentions, Google’s Matt Cutts paved a hellish road for himself by asking people to fill out a spam report for paid links. Matt followed up over the weekend (and while on vacation) with details that may have saved him some initial grief.

Lasnik: Stop Worrying About Page Rank

Sound familiar? Google’s search evangelist Adam Lasnik made a similar comment at SES New York, and it reappears during his interview with Eric Enge.

Paid Links Economy

Measuring the quality of an ad system

Many bloggers and other website owners around the world aren’t selling their content these days, they’re financing their site with advertising. Almost every ad system seems to be a compromise. You can measure this compromise across different parameters: is the ad relevant? Is it unobtrusive? Is it disclosed? Is the product or service advertised fair to users? Is the ad directly influencing search engine rankings? Is the ad creating a conflict of interest? Is the ad obfuscating the voice of the website owner?

Mountain or Molehill: Reporting Paid Links to Google

Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms.

For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.

Don’t Hide Links From Matt Cutts

Sneaky people try all kinds of ways to hide links from visitors while showing the links to search engines, but one Matt recently discovered goes overboard in his opinion.

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