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Are Your Online Marketing Efforts Breaking the Law?

Rand Fishkin of SEOmoz has a fascinating (and probably startling to some) post up discussing some new guidelines from the Federal Trade Commission (FTC) regarding online marketing. The post stems from SEOmoz’s COO Sarah Bird, who is an expert on legal matters pertaining to marketing, and some things she revealed in a recent interview. WebProNews readers will recognize her from these WPN videos on various legal topics.

Google vs. MSN on Paid Links and Cloaking
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Don’t buy paid links! Paid links are bad! Don’t cloak either. Search engines don’t allow it. You’ve all heard this before right?

>>> What are your thoughts on paid links? Do you agree with Google’s hard line? Comment here