Pages Articles

Avoid Duplicate Content Penalty on PPC Landing Pages!

There are recent posts in marketing forums worrying over “duplicate content” penalties concerns when creating pages intended as Pay-Per-Click landing pages. First a couple of definitions:

Ten RSS Hacks

Here, for no reason at all, are 10 RSS power user tips that you can use to enhance your life. Some of these you might already know, others you may not.

Google Home Pages Out of Beta

So the personalized home page offering from Google is now in “full product release,” which may surprise those of you who have been using other Google products heavily for a long time without them coming out of beta.

Easing The Burdens Of SEO

If you’re on an online marketer with a limited budget, then you’re in luck. I’ve compiled a list of online or downloadable SEO tools that I recommend and use on a regular basis. Each of these tools has to do with the organic or “natural” search engine rankings of websites.

How to Add a Search Engine to Your Site

When visitors arrive at your web site you want them to find the information quickly otherwise they will lose patience and move on.

Choosing a CMS (Content Management System)
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Content Management Systems (or CMS) have been in use on the web for some time now, however up until recently very few systems were considered search engine friendly.

Google Turns Seven

As the Google Blog says, it was seven years ago that Google began operating out of Susan Wojcicki’s spare room.

Using a Custom Base Class for your ASP.NET Page’s Code-Behind Classes
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One of the many benefits of object-oriented programming is that it allows for reuse of logic. For example, classes can be created that contain a base level of functionality.

Reverse – Engineering Search Engine Ranking Algorithms

Back in 1997 I did some research in an attempt to reverse-engineer algorithms used by search engines. In that year, the big ones included AltaVista, Webcralwer, Lycos, Infoseek, and a few others.

Search Engine Wars – Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality? Let’s take a look at some top key searches and compare them with some search engines online.

Web Design Templates and Search Engine Optimization
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Reader Question: Our Web developer uses page templates for our Web site. I am worried that “code bloat” and other template issues might interfere with our search engine optimization (SEO) efforts. Are Web page templates good or bad for search engine optimization?

Page Rank Purgatory

Are Meta Tags Really Dead?

Turn Harmful 404 Error Pages Into Helpful 301 Redirects
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It’s a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot.

Landing Pages Make Or Break Sites

Mike McDonald of WebProNews is at SES 2005 in San Jose, and took in an afternoon session on landing pages.

Google Sitemaps – 7 Benefits You Can’t Ignore

Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that’s just one of 7 Benefits.

Ask Jeeves To Revamp Search Pages With Less Advertising

Now that Ask Jeeves has acknowledged they are going ahead with their own search advertising service, in order to celebrate the switch, apparently Ask is going to revamp the appearance of their search engine result pages in order to reflect these changes.

Yahoo, MSN, Google Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.

Google’s Good Writing Content Filter

The web pages actually at the top of Google have only one thing clearly in common: good writing. Don’t let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you from the importance of good content.

The Importance of HTML / XHTML Validation

In Part One I discussed the Benefits of HTML Validation.

Big Sandbox for Google, AskJeeves & Yahoo. MSN Indexes Quickest

Listing delays that have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another.