Quantcast
750×100
Read WebProNews
With Friends!

Pages Articles

RSF: China Blocked Google Sites
· 1

A high level meeting of China’s Communist government took place this week, during which time Reporters Without Borders said China redirected certain Internet traffic to Baidu.

Top Challenges for B2B Demand Generation Marketers
I’m here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.

1. The Growing Committee

Blocking Adwords Qualified Professional Pages
In a thread titled, "Qualified professionals blocked on Google" at WebmasterWorld, a new face of Google came into limelight.

Landing Pages and Spoken Words

Can you couple audio with white paper landing pages and improve online registrations?

Read on to find the answer.

I was recently hosting a teleclass with lead generation expert Brian Carroll. One of the attendees asked about marketing strategies with white papers.

Brian brought up an idea I had not heard and frankly I think it is brilliant. He said:

Is Google Hitting Directory Links?
· 95

Algorithmic flux or selective penalization? Nobody’s sure and nobody that can answer is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.

SES: Avoid Those Rough Landing Pages

Your budget just took a charge for a click, and a potential conversion will hit your landing page in a second. Session panelists at SES San Jose talked about what those arrivals should find when they land.

Got Landing Pages? Yahoo’s Got Suggestions

Michael Mattis has nine hints about landing page optimization that should make the lives of site publishers a little easier.

AOL Wins Over Neuf Cegetel In France

AOL France scored a deal with Neuf Cegetel to provide content, marketing, and advertising for its portal websites.

Wikipedia’s Google Penetration
Via ThreadWatch, this study of where Wikipedia pages appear in Google results for a search for that phrase, and found that in about 580 out of 600 randomly chosen Wikipedia pages, the Wikipedia page appeared in Google’s top 10. That’s just incredible, a number we can pretty much point to and show how much power Wikipedia has in Google, with 96.66% of those pages surveyed making it into the top 10. The only ones that didn’t make it:

Email Marketing And Landing Pages
· 1

Email marketing campaigns need better landing pages according to a Silverpop study "8 Seconds to Capture Attention: Silverpop’s Landing Page Report."

Mahalo – Search Results Inside Search Results?
So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.

Ways Webmasters Create Duplicate Content

At the recent SMX Advanced Conference in Seattle one of the big sessions was on duplicate content. There is great blow by blow coverage in posts by Vanessa Fox and by Chris Boggs.

Google Files Net Neutrality Pleas With FCC

While the world seems to be waking up to a larger, more powerful Google than they anticipated, the company’s heft can work to the consumer’s advantage, especially in matters of government influence (da gov’ment does seem to prefer corporations over its citizens). On Friday, Google filed 47 pages worth of comments with the FCC about Net Neutrality.

Google Introduces AdWords Business Pages In AU

Compared to much of the rest of the world, the nation of Australia is pretty young – you might say it got off to a late start.  Google’s doing its best to help the country’s inhabitants catch up, however, and in Australia and New Zealand, the search engine company recently introduced AdWords Business Pages in an attempt to get more businesses online.

SMX: Matt Cutts You & A

Renowned Google Matt Cutts sat down with Danny Sullivan and the SMX Advanced attendees for a Q&A session.

Here are some of the highlights–and since it’s Friday afternoon, here’s a bit of a twist for you. (Don’t worry, unless you really like these, I’ll be putting the rest of my notes up in a more straightforward format in a little while.)

AOL Latino Goes Social

AOL Latino has launched Latino AIM Pages, a social networking service built on the AIM platform.

How Important is the Homepage?

Seth Godin, on his blog, wrote "Do you really need a home page? Does the web respect it?".

Here is what he wrote:

Human beings don’t have home pages. People make judgments about you in a thousand different ways. By what they hear from others, by the way they experience you, and on and on. Companies may have a website, but they don’t have a home page in terms of the way people experience them.

Web Analytics News

Up here in British Columbia, Canada we are wrapping up a well deserved long weekend. To start this short work week I’d like to give a shout out to all the excellent web analytics related articles/posts from last week.

Blog Post Knocks $4 billion off Apple Market Cap

A supposedly false-alarm that Apple’s Leopard (their next OS) and their much-talked-gadget-phone iPhone being delayed, caused their stock to nose-dive knocking over $4 billion off their Market Cap. This is indeed a phenomenal development in the Blogosphere – a blog article can have that fundamental effect in the real work and real money.

Better B2B Landing Pages

If want to make Google richer without making any money yourself, then stop reading. You don’t need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then you must pay attention to converting your clicks into leads.

Is Your Copy Award-winning?

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?