The wild debate about Google’s increasingly hardline stance against paid links looks like Wimbledon, with Matt Cutts taking on Rich Skrenta, while Danny Sullivan volleys against Michael Gray.

Google continues to beat the drum about passing PageRank through paid links as Matt Cutts weighed in on the topic with another request that webmasters use the ‘nofollow’ attribute for them.

I am going to attempt to debunk almost every Wordpress SEO "Expert" article ever written, and in some respects this article even debunks some of the things I have written in the past.

From Apple to Microsoft to Google, there is hot news written. Below are some of the more interesting articles involving eBusiness and search today.

Another obvious patent gets paid off by Apple. Apple has agreed to pay Burst a $10 million payment for infringing on its 1990 streaming video technology patent.

PageRank zero became the big number for blogs participating in Izea’s PayPerPost program; Google’s move to drop the rankings of those blogs drew a harsh rebuke from Izea’s CEO.

I have been receiving emails and comments about yet another PageRank downturn for multiple sites.

Andrew Ooi has compiled a short list of Malaysian sites, many were as much as a PR5 previously, and currently show a PageRank of zero (a white bar)

Examples include:-

Colleen’s Simple Kind of Life and 5xmom

The numbers seem to be stable across multiple data centers

Since the first real information came out about Izea’s (PayPerPost) new SocialSpark service, that is in testing but will formerly launch in January my excitement has been a little tempered.

Paid links proved the PageRank undoing for search professionals as well as for prominent sites like The Washington Post, but only recently did Google confess to doing this.

After Google’s little message to the link-selling public last week, there seems to be a consensus: It was more of a warning shot than actual penalty, as traffic was not affected; and it is a reminder to diversify.

Either the Google PageRank in your toolbar is officially meaningless, or Google just sent another message to link sellers. Once again, Google isn’t talking and we’re left to speculate.

Google is penalizing some big-name publications and blogs, including the Washington Post, Forbes, and Engadget. Over two dozen have seen their toolbar PageRank drop by a factor of 2 to 4 overnight.