All Posts Tagged Tag: ‘PageRank’
Chris Richardson wrote last Friday that the feathers of the SEO community were ruffled when a Google’s representative said that the PageRank bar in the Google Toolbar was for “entertainment purposes only” This was quickly countered by Google Guy, who is the regular but anonymous, go-between Google and the SEO community.
Barry Schwartz reports that Google is telling toolbar users that the PageRank displayed is for “entertainment purposes only” and is not the same PageRank that it uses in its algorithm.
When discussing a site’s PageRank, talk usually focuses on ways of increasing it; “How can I go from a PR 3 to a PR 7” or “If I exchange a link that has a higher PR site, will my site benefit”. Because of the public perception of Google/Stanford’s formula, rarely do you come across an individual looking for ways to lower PageRank.
Last week, as Brittany tells us here, Google updated its Page Rank and backlinks. As I’m sure most of you know, every few weeks Google does a similar update and without fail -as sure as day follows night, the SEO community immediately starts humming with the excited chatter of their shiny new Toolbar Page Rank (henceforth TPR). When I see these updates and the ensuing furor that results from a little green bar moving 1/8th of an inch, four words come to mind: don’t believe the hype.
“The heart of our software is PageRank.” This quote, from Google’s PageRank description page, contradicts opinions and hypothesis posted on forums, blogs and articles around the web. One search developer even called PageRank “a silly idea in practice.” Evidence points to Google not using “classic PageRank” in their algorithm at all these days, and many consider it all but dead.
There seems to be a lot of buzz about websites that are willing to shell out big bucks for links on sites with high Google PageRank (PR). And many webmasters and webmistresses are going crazy to cash in on the big windfall.
Google AdSense, Google’s advertising program that lets webmasters display ads from Google’s extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers’ links.
PageRank is Google’s proprietary system for ranking web pages according to importance. PageRank (PR from now on) is a grade (on a scale from one to ten) that Google gives a page after performing a series of elaborate calculations (Google’s PageRank algorithm) that take into account the page’s content, and the number and quality of pages linking to it.
I’m still not too clear on this whole PageRank thing that Google does. From what I can gather, the incoming links have no weight in the PageRank, only links leaving my site and going to other sites (so competitors can’t lower your PageRank by linking to you with low-ranked sites). So, all I have to do is find all the highly ranked pages out there, and link to them? Or do they have to be in the same general category as my site? What’s to stop me from creating several sites at several different domains, each under a slightly different yet overlapping category, and linking to the top PageRanked sites (to give my sites high PageRanks), then linking each of my sites together to get even higher PageRanks?
For over six years, Ross Dunn and StepForth Placement have provided search engine optimization and placement services to a wide array of businesses and organizations. The staff at StepForth are experts in the fields of search engine marketing, search engine friendly design and, of course, search engine placement. They also follow the business of search engines like sports fans follow the playoffs. They welcome questions relating to the search engine industry and articles they have written.
There are many low cost ways to market your service or product both on the Web. All require tiresome manual research and constant attention. However, as a fellow entrepreneur, I can assure you that they will eventually pay off if you do it right. The search engines are a wonderful resource. One of the newer, more advanced, very accurate and rapidly growing is Google. Google’s proprietary PageRank system is used to determine how relevant your site is. We have uncovered some of what makes Google tick.
With over 1.3 billion documents currently indexed and roughly 29 million daily searches, Google has emerged as a search powerhouse for the 21st century. Partnered with the industry powerhouse, Yahoo!, Google has established itself as a market leader. Much of Google’s strength can be credited to their uncompromising attitude towards search. Google strives to make their search experience “an easy, honest and objective way to find high-quality websites with information relevant to your search” (www.google.com).