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Elesseily discusses her process in the clip above. "I like to think about the different segments. I don’t try to come up with all of the ad copy right away. I’ll think about the individual aspects that I’m trying to incorporate into ad copy."

Aspects that she is referring to include important pieces of the puzzle like:

- Headline
- Product Features/Benefits
- Call to Action
- Offers, etc.

I discussed with Andrew Goodman some of the problems people are experiencing with Quality Score. Goodman is the Founder and Principal of Page-Zero Media.

The most common difficulties people have with Quality Score come from either a very low click-through-rate or a problem with the Web site. And Goodman believes Google’s Landing Page and Site Quality Guidelines are to blame for a large part of the initial problem.

Every site that accommodates Google ads must abide by the Guidelines. The three main components of the guidelines are:

1.    Relevant and Original Content
2.    Transparency
3.    Navigability

Goodman believes things such as deceptive offers and pop-ups are a result of the guidelines. But Google AdWords Help Center says:

“The AdWords system uses your Quality Score to define several important factors for your ads and keywords, including how much you’ll pay for clicks, whether your ad is eligible to show, and your ad’s position if it does show.”

And even despite a few possible kinks and quirks, Goodman does believe Google’s Quality Score is effective. He says,

“It’s been very effective in achieving what I see as Google’s objective.”

He went on to give his explanation that it’s effective based on the statistical evidence and consumer satisfaction rates pertaining to search.

If you would like to find out more information about this topic, check out the full video right here on WebProNews.