Overlap Articles

Top Web Sites Have Retention, Overlap

Nielsen//NetRatings has announced the leaders in three Web categories. Search, career development and multi-category travel have had high month- over- month visitor retention rates from June to July, but also had audience overlap with other competitors in their categories.

Google Recommends Running Lots Of Ads

Displaying ads over multiple locations increases the likelihood of gaining a conversion from the Internet audience.

Top Search Engines Produce Little Overlap

First page results on Google, Yahoo, Windows Live and Ask overlap less than one percent according to a new study from InfoSpace, "Different Engines, Different Results".