WebProNews

Apple Freed From Option Backdating Lawsuit

Apple received an early holiday present as its request for dismissal of a suit against CEO Steve Jobs and other company executives earned a California judge's approval.

More Payment Options Increase Online Sales

Online retailers are accepting more forms of alternative payments from shoppers in an effort to ease fears about online fraud according to a new report from payments processor CyberSource.

Best Web Publicity? Go the Content Route

Launching a new product? A new book? Or a new product? If it’s mass consumer-related, you might want to take a leaf out of FakeSteve (Jobs) book, Options. Fake Steve Jobs (AKA Forbes senior editor Dan Lyons) has been penning the Fake Steve satirical blog of the Apple co-founder to the bemusement of folks in the Valley. With potrayals of Microsoft boss Bill Gates as “Beastmaster Bill” (both Bill and the real Steve are fans of the blog), it’s garnered nothing less than a rabid following.

Fake Steve Jobs: Have You Heard Of oPtion$?

The Secret Life of Steve Jobs endured the bitter challenge of the SEC probing Apple for impropriety, while negative energy spilled around the faux CEO. How's a genius supposed to instill the world with a childlike sense of wonder under these conditions?

Experimental Google Search Options

Google is experimenting with some very cool options for searching. First off, they have show new view: keywords that display additional ways to view / filter search results:

Yahoo Considers Options For Kelkoo

Yahoo said yesterday that it is weighing "strategic options" for its online shopping comparison site Kelkoo that is based in Paris.

Affiliate Summit: Contextual Advertising Options

Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

Google Maps Gets Drag-and-Drop Options

There have been a number of times that I’ve doubted a mapping service’s wisdom - perhaps I think it’s better to use Leader, instead of Virginia, Avenue.  Another scenario involves me finding my final destination, but then deciding to park a block or two away.  A new drag-and-drop feature in Google Maps has the flexibility to handle both these situations.

Will Googlers Cash Out and Get Out?

This August, it will be three years since Google’s initial public offering (and since I started this blog as a way to track the company). When that happens, according to NBC News, nearly 3 billion dollars in pre-IPO options will vest, with over 450 early Googlers earning an average of $6.5 million.

Small Businesses Don't Get PPC Matching Options

Now that I am back in the office after a short hiatus due to my new baby, things are picking up again. I have looked at 6 small business PPC accounts in the last two days for potential clients. Not one of them had anything but broad match in use. Almost no negative keywords existed in any of the ad groups or campaigns. Also every single one of them had content targeting turned on which was performing terribly and sucking up some major budget.