How to make your website social media friendly…

There is an exceptionally interesting meme developing around the idea of social media optimization.

In the first part of our organic search series, we discussed what organic search consists of and why it should be taken seriously as part of your online marketing strategy.

Moderated by Detlev Johnson of Position Tech, this SES San Jose panel included: Stephan Spencer of NetConcepts, Rick Klau of Technorati and Amanda Watlington of Searching for Profit.

If I were to start talking about optimizing content, most of our readers immediately conjure up visions of text words, words, words.

Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

The giant Microsoft Corporation has made some inroads the search engine fray since the launch of its new MSN search engine.

Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.

When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb.

The words people type into a search box are not always the words they like to read when they click on the search result. Here’s why.

Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

More and more, our clients are telling us about the great deal their hosting company has (or their CMS company, or an outside vendor) on search engine optimization (SEO).

The good advice over at ISEDB from Scott Buresh regarding how ways clients sabotage the search engine optimization performed on their site has motivated me to write a few of my own along with comments on some of Scott’s suggestions:

There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it.

About ten years ago my brother and I ventured to the Edge of the World. It is located a few hundred kilometers (120mi) northwest of Thunder Bay Ontario.

graywolf has made some good observations about definitions appearing above the organic search results in Google.

Dynamic database-driven sites have become very popular, and relatively easy to set up and administer, through the use of Content Management Systems (CMS) and PHP server-side scripting.

There’s an excellent interview at iMediaConnection with Ron Belanger from Yahoo about the intersection of search marketing and branding.

A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising.

I had a chance to chat with PRWeek for their recent issue.