All Posts Tagged Tag: ‘optimization’
Search Engine Optimization or SEO is the buzz word you will see everywhere in the internet nowsadays. Designing a website today is no longer about aesthetics. It must not only look good, it must be visible to the search engines as well.
I never thought I’d be upset to be walking in to the Hilton on Michigan Avenue in Chicago. But after camping at O’Hare for six hours, scrambling to rebook flights for two, catching the Blue Line for one, and trudging through the snow for another hour, I was more than a little peeved to be walking into the gilded Hilton lobby instead of my house for the night. Danny Sullivan had assured one cold lady on Monday that all the heat was in his room, and judging by how I was shivering, that was probably true.
Yesterday at PubCon Las Vegas, Matt Cutts dropped a hint that there would be a new Google service launched. That new service is an SEO tool addition to Google Sitemaps, that will SEO companies cringing as webmasters are given easy guidelines for optimization and error correction.
As with other areas of promotion, search engine optimization can be approached from several angles. Most SEO experts talk about optimizing your website for better search engine placement, but if that is all you’re doing to increase your company’s online presence, then you’re missing at least one very important pat of spreading the word. Today’s lesson: the power of the press release.
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text.
Although some companies are excited about beginning an SEO campaign, they may not realize the work an SEO consultant performs means there must be changes on their website. Therefore, some companies may not actually be ready yet to accept SEO into their online strategies.
More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts.
As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement.
Occasionally, SEO firms and their clients step on each others’ toes or get their wires crossed when it comes to conducting business primarily over the Internet. Below are some insights and suggestions for minimizing collaborative errors between clients and their contracted SEO vendors.
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting.
Whenever I have any topics relating to optimizing for the Hispanic online population, I normally consult a friend who know a great deal more about the Hispanic search market than I do to get a better grasp of what has been done and what else needs to be done to make a site an attractive option for the Hispanic audience.
Reader Question: Our Web developer uses page templates for our Web site. I am worried that “code bloat” and other template issues might interfere with our search engine optimization (SEO) efforts. Are Web page templates good or bad for search engine optimization?
Web site owners need to have realistic expectations when it comes to the world of keyword selection.
In an article posted on 8/10/05 regarding information gleaned from a Search Engine Strategies session hosted by Jill Whalen of HighRankings.com and Heather Lloyd-Martin of WebSourced, Inc., some critical errors were made among the relay from notes to print. In this posting, we will address the errors and Jill’s thoughtful correction of those errors. Jill emphasized that there were no absolutes in SEO.
In a quite informative session at the Search Engine Strategies Conference, Heather Lloyd-Martin, director of search strategies for WebSourced Inc., and Jill Whalen, owner of HighRankings.com, dealt with one of the most fundamental, but perhaps most important aspect of the search engine industry: producing web copy that it is appealing to your target audience while at the same time being search engine friendly.
You’ve just built a website and can’t wait to start popping up in the top listings of search engines. After all, you’ve paid this company even more money to create “optimized, search engine friendly pages, start building links and add lots of fresh content.” If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
Search Engine Optimization is something that makes many blogger’s heads spin – I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they’d rather just write quality content’.
Search engine optimization is a very critical task in the success of any website.
Space shuttle news remains hot and heavy in the news with thousands upon thousands of stories about the trials and tribulations of the Discovery’s current mission. One significant angle not mentioned much so far is the Internet coverage of the launch.
Are you losing visitors to your web site due to slow page load times? Is your site being penalized because the images on your site are too large? Are you able to capture your visitor’s attention in the first 10-15 seconds that they are on your site?
Internet search engines exist to organize the overwhelming amount of information available on the web.
We’ve all heard that familiar expression, “Good things come to those who wait”. Whether you’re waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV… well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent.
An impromptu study conducted on 10e20, LLC existing clients and prospects reveals that more than 70% of private businesses do not include search engine optimization (SEO) in their online marketing plans.
A new study of 350 U.S manufacturers found that most of these companies fail to embrace basic natural search engine optimization (SEO) techniques that can help trigger online sales leads.
ALEXA WEIGHS IN…
For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts.
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
A lot has been happening over at Google lately. Last month we saw a substantial algorithm change, probably the biggest one since the “florida” update of 2003.
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your webpages.
Search optimization focuses on how people search. Search engine optimization focuses on how search engines work. Search optimization sees quality web content as its foundation stone.
There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users’ bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page.
There is much debate in the general public and in the search engine optimization community as to what amount companies should pay for search engine optimization expertise.* Prices are all over the board, and can be influenced by an SEO firm’s size, reputation (or lack thereof), resources invested in customer service, and many other factors. Moreover, there are a variety of pricing models from which to choose.
Omniture, the largest provider of on-demand web analytics, today publicly announced Omniture Search Engine Manager, a true breakthrough for search engine bid management and optimization that represents the next phase in the evolution…
There are plenty of ebooks that purport to teach you how to write copy for the Web or put together a website that the search engines will love. But every once in a while, something special comes along that makes you sit up and say “nicely done.” This is the case with Karon Thackston’s “CopyWriting Course” and Jill Whalen’s “Nitty Gritty of Writing for the Search Engines.”
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
So here is our big announcement. Under the radar of everyone, we successfully wooed SEO rock-star, Heather Lloyd-Martin and persuaded her to head up our new in-house search engine marketing consulting and training services.
Reader Question: I remember reading in other articles about keyword usage rules that a particular keyword (in this case “asthma”) should not be used more than three times on one page. I read it a year or two ago, so I don’t remember the source. Is this restriction no longer valid? Can you repeat “asthma” in many phrases, as long as the phrases are different?
Let’s begin by taking a look at client-side code optimization — the easiest and generally cheapest to implement of the three site acceleration techniques.
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.
Reader question: Is it really important for search engine visibility to have my own domain name? Also, would it be better for my site to have four pages (total) instead of three? I want to use the content on two pages for my home page. I heard that the home page should at least contain 400 words so that it is more attractive to the search engines.
Search engine optimization. It’s the key to getting traffic on your website, and where every excellent website marketing strategy begins. According to studies performed by Nielson, by January 2004, one in three consumers were turning to search engines for their online shopping, with the most popular search engines being Google, Yahoo, and MSN. If your small business doesn’t have a high search engine placement, even the consumers who are specifically looking for the product or service that you offer won’t be able to find you. Your website won’t get the traffic, and you won’t make the sale.
Search engine optimization consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn’t continue to be in demand as an SEO specialist. But why do clients throw money out the window with developers who don’t understand they are bulldozing down site naming structure and careful page architecture when they do a site redesign?
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website.
Hot Banana Software Inc., Web Content Management System (CMS) company, has significantly enhanced its current version of Hot Banana to improve its Search Engine Optimization (SEO) performance with the addition of a Conversion Tracking tool, Robots.txt and Meta Tag Management.
Metamend, website optimization, today announced it has launched a new web site specifically designed to supply search engine optimization (SEO) solutions and website promotion services to the Hotel and Accommodation industries.
TrafficLeader, search engine marketing services provider, today unveiled an exfpanded set of services focused on the internet search engine optimization (SEO) and introduced its new Web site.
For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you’re a search engine optimization specialist, you’ve probably had clients requesting that you create these types of pages for them.