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Open Rights Group
Amazon Says No To Phorm Tracking
Amazon.com announced today it would not allow behavioral advertising firm Phorm to access its Web pages to compile information on Internet users.
Phorm tracks individuals browsing in order to serve highly targeted ads. Phorm has received criticism from the European Commission for the way ISPs use it in the UK. The EU is currently considering legal action against the UK over the use of Phorm.
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