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Report Finds Email Open Rates Up Year-Over-Year Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers …

Google: Gmail Image Change Means More Accurate Open Rates Google: Gmail Image Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure …

Email Opens Are On The Rise, Mobile Is Only Helping Email Opens Are On The Rise, Mobile Is Only Helping
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For email marketers, it sometimes doesn’t seem that it’s getting any easier to get your message delivered to people in their inboxes. Major webmail offerings like Gmail will often bury legitimate, opt-in email messages in the spam folder (and that’s …

Top 10 Subject Line Words That Get Opens
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Email list manager provider MailerMailer released its bi-annual Email Marketing Metrics Report (pdf) recently. The report revealed what the company claims to be the most popular words used in subject lines, with regards to attracting readers to open the message.

According to MailerMailer’s report, the top ten words are: