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All Posts Tagged Tag: ‘open rates’

New Study Looks At Email Open Rate Factors

New Study Looks At Email Open Rate Factors

Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to the firm, segmented, personalized subscriber lists see higher open rate success and mobile devices now make up over half of all opens. The study pulls data from over 100 billion emails sent from …

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Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you ten of them: Earlier this year, we looked at what it takes to improve email open rates as those in …

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What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. Smartphones have only served to aid in the continued relevance of email as our primary …

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Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers were “unengaged” with marketers’ email programs during the quarter. This, the firm says, highlights a need for marketers to work …

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Google: Gmail Image Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure for users aimed at protecting them from those who might try to use images to compromise security. When Google made …

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