All Posts Tagged Tag: ‘Open Bidder’

Google Announces ‘Open Bidder’ Real-Time Bidding Platform

Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing. It’s described as a customizable toolkit for building real-time bidding applications, and combines Google Cloud Platform with DoubleClick’s real-time bidding. Google’s Open Bidder Team says in a blog post, “Currently, companies interested in building their …

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