Online Articles

Whole Foods Tightens Online Posting Policy

Remember Whole Foods, and how the strange man who serves as its CEO secretly criticized an acquisition target?  Well, Whole Foods’s board of directors seems to feel it would be best if John Mackey – and all other executives – kept their mouths shut and fingers still.

Microsoft Launches New Windows Live Online Services
Microsoft has stepped up its software plus services strategy with the launch of its next generation of Windows Live services that make it easier than ever to communicate and share information safely, from anywhere, and across multiple devices.

Thousands Of Sites Returning After Major Snafu
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Earlier this morning, NaviSite put up a notice: “The ARP request and name server issues are now largely mitigated and continue to subside as more and more customer sites come live.”  The owners of over 100,000 websites might have preferred to see this happen three or four days ago, though.

China Online Ads To Reach RMB 10 Billion

Online advertising in China is reaching double-digit growth so far in 2007, according to Nielsen’s AdRelevance report.

Buzzlogic Impresses By Ad Targeting Social Media

The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear.

Online Video Ads May Be Worth $7 Billion By 2012

Ask the average person about ads, and they’ll think of television commercials.  Mention computers, and they’ll move on to text ads.  But a new report from Forrester Research suggests that video ads deserve attention, too, because as much as $7.1 billion might be spent on them by 2012.

79% Of Adults Go Online

The number of U.S. adults who are online has increased ten percent in the past year, amounting to an estimated 178 million online users according to a new poll from Harris Interactive.

Whisper: Papers Plot Online Ad Network

Five major newspaper publishers may be ready to create a national ad network that will let them keep all of their ad revenue in-house.

Print vs. Online: Apples & Apples

I’m a big fan of print and a believer that old channels like print can adapt nicely when new channels come along. It follows that I’m usually pleased to see studies that reinforce the value of print. The new study from the Poynter Institute, however, doesn’t do much for me.

Product Sellers Should Focus On Online Reviews

More people are looking to online reviews, which are having a significant impact on their purchasing decision.

Pharmaceutical Consumer Marketers, Online Innovations

Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.

Can Social Media Increase Online Ad Response?

Seventy-eight percent of marketers view social media marketing as a way to gain a competitive edge, but only 7.7 percent of online marketing spend goes towards social media according to Coremetrics survey "Face of the New Marketer."

FTC: No Gov’t Online Ad Regulation Threat

The two-day town hall meeting being held in Washington DC by the Federal Trade Commission had a common theme: avoiding government regulation.

Online Retail Growing but Not Winning

Online retail sales are growing by all accounts—but, paradoxically, this is somehow translated as a negative for the industry, indicating that it’s “immature.”

Old Media, Time To Find The Missing Link
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There is an inherent competitiveness within the media industry, and any given entity goes about its business as though parallel organizations don’t exist – and throwing the competition a hyperlink is tantamount to endorsement. After all, if you sell shoes, you wouldn’t willingly direct customers to another shoe store, would you?

Newspaper Websites Are Booming

The Newspaper Association of America said 59.6 million people visited newspaper Web sites in July 2007, a 9 percent increase over the same period a year ago.

Google Privacy Channel Launches On YouTube

The bigger Google gets, the more worried privacy advocates grow.  So, in an effort to make its policies and opinions more transparent, the search giant has launched a new “Google Privacy Channel” on YouTube.

FTC Talks Online Privacy Today

The two-day town hall meeting about behavioral targeting, announced amid privacy concerns about Google’s proposed acquisition of DoubleClick, begins today in Washington DC.

Online Advertised Jobs Decrease

In October there were 4,161,700 online job vacancies advertised, a decrease of 108,300 or -2.5 percent from September, according to The Conference Board Help-Wanted Online Data Series out today.

Online Car Shopping

Now there is almost nothing left that you can’t buy entirely online. Autonation is the first to offer this service for buying a car completely over the internet. They are piloting a program that lets customers buy their car online in the Atlanta market with 14 dealerships.

ESPN To Show NBA Games Online
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If you are a fan of the NBA but do not have cable than you will be glad to know that you can watch ESPN’s NBA games live online starting this season.

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