Online Articles

Direct Mail Advertising’s Online Effects

According to a new study, eBusinesses that want to contact people through direct mail advertising might be best off trying to reach men between the ages of 55 and 64.  Compared to 2003, though, their odds of reaching just about everybody are significantly better.

TV Growth To Increase More Than Online Video

Growth in television viewing will increase more than time spent watching online video through 2012 and attracting a large audience for Internet video could take even longer according Bain & Co.

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

Convenience Drives Online Holiday Shopping

A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.

Online Advertiser Settles With FTC

The Federal Trade Commission has reached an agreement with Adteractive, an online advertising company, for its use of misleading spam emails and online advertising to attract people to its Web sites.

MTV To Bring “South Park” Clips Online

MTV Networks said it will make every clip from every episode of the popular animated comedy "South Park" available online for free next year in an effort to reach a wider audience.

Holiday Shoppers Look To Online Reviews

Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice

Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.

Cyber Monday Spending Hit $733 Million

Merchants affected by Yahoo’s system outage on Monday have more reasons to be upset, as US consumers parted with $733 million online for the day.

Survey: Online Shopping Is Easier

The ability to shop in your underwear, not necessarily get a better deal, is what’s driving most people to do 25-50 percent of their holiday shopping online. No malls, no traffic, no crowds, no all-day outings.

And that sounds good to me, too.

That’s not justification to raise prices. E-tailers still need to compete with other e-tailers.

Online TV Ads Doing Surprisingly Well

You may not be too shocked to hear that networks have found themselves with lots of online advertising for sale.  What is surprising, though, is that this isn’t due to a lack of demand; it’s because networks have (in some cases) already fulfilled their first round of obligations.

News Corp Schemes An Online Ad Network
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The broadening growth of Fox Interactive Media’s many properties has prompted News Corp to prepare FIM Serve, an online ad network, for deployment in and out of the company’s Internet reach.

Smelly Armpits Stopped With Online CPG Buys

Consumer packaged goods, aka CPG, have been attracting more purchases online by consumers, and brand manufacturers (and their ad budgets) have noticed.

Over Half Will Shop From Work Today

A whopping 72 million people will be shopping online today, the recently-appointed day for it, and the vast majority will be logging in from work.

Black Friday Shoppers Spend $531 Million Online
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A 22 percent increase in sales from last year’s day after Thanksgiving put more money in the pockets of online retailers this year.

Print Ads Down, Online Counterparts Up

Give another point to the “print is dying” crowd; new numbers reveal that, in the third quarter of 2007, online newspaper advertising grew and the traditional type dropped.

Market Research Continues to Move Online

A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online.

Gearing up for Holiday Sales

Have you heard of “Cyber Monday”? Boomers are a driving force in comparison shopping engines.

Why is this important? How is social media marketing an essential tool behind holiday gift buying? What type of revenue increase are e-commerce engines estimating within the holiday season? Some interesting questions not to say the least and valuable information for any e commerce owner. I have put together some interesting marketing charts and trend analysis for your viewing pleasure.

Budget Crunches Nudge Shoppers Online

Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.

Terrorist Better At Targeting Online Audience
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Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.

Online Electronic Gifts To Hit $22 Billion

More than 14 percent of the almost $160 billion spent on consumer electronics (CE) over the last 12 months was spent online according to a study by the Consumer Electronics Association (CEA) "The State of CE Retail."

Inside the Online Video Ad Industry with YuMe

Since tons of people are coming into the online video business it’s good to know about how the money is going to show up.