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Online Ad Spending Up Through Most Of 2007

Despite the absence of much good stuff, in at least one sense, 2007 wasn’t bad – on a year-to-year basis, total advertising spending for the first three quarters was almost flat, down only 0.1 percent from the previous period.  Furthermore, things continue to look positive for online segments, as Internet spending increased 15.9 percent.

Search Engine Vanity Percentages

In case you haven’t noticed, I’m a little obsessed with online reputation management. :-)

WordPress Sees Huge Growth in 2007

Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.

 

New Google Contest – Online Marketing Challenge

Looks like Google is having a contest to ask students across the world to help local business’ become more optimized in the Google SERPs: 

Register your class for the Google Online Marketing Challenge

Search Insider Summit – Dominate the Universal SERPs

Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

Online Holiday Spending Reaches $22 Billion

Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.

Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.

Google’s Online Marketing Challenge

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

Online Viewers Prefer Professional Video Content

Sixty-five percent of people who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming, including network-and cable-produced shows, news and sports, according to ChoiceStream’s 2007 Survey of Viewer Trends in TV & Online Video.

That number surpasses the 39 percent of people watching user-generated video by 67 percent and is expected to increase over the next six months as traditional TV viewers begin to shift their viewing habits towards other devices.

Price Or Convenience? Maybe Both

Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating.

This month, another survey says that price is the most important factor.

Female Shoppers Look For Electronics Online

If you can do so without freaking her out, look at the nearest female.  Is she dripping with electronics gear?  New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.

Price Drives Online Holiday Shoppers

Price and free shipping are on the minds of online holiday shoppers this season. Forty-three percent said price was the most important factor and 18 percent cited free shipping, according to a recent survey by Synovate of Chicago for Guidance.

Air Travelers Favor Online Services

Air travelers favor online and automated services and want to take more control of their travel experience according to the International Air Transport Association’s Corporate Air Travel Survey.

BusinessWeek Loses Twelve In “Transformation”

Given both the state of the U.S. economy and the time of the year, “reorganization” is a euphemism that we’re seeing more and more.  BusinessWeek started things off with a slightly different term – “transformation” – but it is nonetheless laying off 12 employees.

“Jackass 2.5″ Movie Jumps Online

"Jackass 2.5" a new hour-long film that features leftover footage from last year’s "Jackass 2" along with new content will makes its debut exclusively online December 19.

Online Fantasy Fishing Reels ‘Em In

Let me just start with this: Several hundred thousand people are participating in Fantasy Fishing. Just goes to show you that online, there’s a hook for everything.

Online Or Off, Star Power Overrated

Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.

Web Retailers Keep Holiday Shoppers Merry

Holiday shoppers report higher satisfaction with the online shopping experience this week compared to both last week and last year, according to the ForeSee Results Holiday Retail Benchmark.

Microsoft Buys Online Map Company

Microsoft has purchased UK online mapping company Multimap.

Shoppers Spending More Time Researching Online

Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.