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US Advertisers Will Spend More On Online Ads Than Print Ads In 2012 US Advertisers Will Spend More On Online Ads Than Print Ads In 2012
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Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence of print advertising in the future. In fact, total spending on print advertising is projected to continue …

Louis C.K. Finds Success Distributing Comedy Special Sans-DRM Louis C.K. Finds Success Distributing Comedy Special Sans-DRM
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It used to be when you bought a product, it was yours to keep. There was a time you could buy a video game or movie and you could do whatever you wanted with it. You could let a friend …

Twilight Movies, Choosing a Tablet, and What Americans Really Do Online Twilight Movies, Choosing a Tablet, and What Americans Really Do Online

Today‚Äôs top infographics look at tablet computers, what Americans are really doing online, and the Twilight movies. View more daily infographic round-ups here. Choosing A Tablet For The Holidays Via: WebProNews.com Embed this image on your site: Via: WebProNews.com What …

Snack&Munch: The First Online Vending Machine Snack&Munch: The First Online Vending Machine
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For those who’ve maintained the idea ecommerce has it’s limits, meet Snack&Munch. This start-up company has been receiving a lot of hype, being featured on both NBC.com and Mashable. The site is quite simple: Choose 24 snacks from a selection …

Online iPad 2 Orders Taking 2-3 Weeks To Ship

While brick-and-mortar sales won’t happen until 5 p.m (eastern time) , the iPad 2 was available to purchase online early this morning. However, it didn’t take long before all the orders available were placed. If you visit the iPad 2 …

How Much Time Do eReader Households Spend Online?
Interesting study from Scarborough Research ties the relationship of households with eReader devices to newspaper readership, media website, demographics and Internet usage.

Length Of Online Video Viewing Increases

A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst.

Verizon Diving Deeper Into Online Relationships With New Ad Campaign

  An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25 friends. Today the average American has more than 200. Of course, we all realize on some level that this blossoming of friendship doesn’t equate to having 200 best friends. In fact, the ties we have to the outer fringes of our social network may be very thin indeed. That’s the subject that an interesting campaign launched by Verizon is trying to explore.

173 Million Internet Users Watched Online Video In January
comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:

New York Times Releases Details Of Online Payment Model

After a long debate, the New York Times has officially settled on an online pay model and and implementation timeline. The meter system will be introduced at the beginning of next year.

Star Trek Online Has People Tweeting In Klingon

Twitter…the final frontier. These are the voyages of game-maker Atari. Its 2-month mission: to explore strange new social networks, to seek out new geeks and new game players, to boldly go where no ad campaign has gone before!

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New York Times Could Announce Paid Model This Week

New York magazine is reporting that the New York Times could be announcing its own move to a paid subscription model as early as this week. If this is the case, we may see more of the dominoes fall in this tenuous conversation. It seems that whenever anyone discusses even the threat of paid content online, a hush comes over the room and people start to whisper like they do when your creepy uncle shows up at the family reunion.

Consumers State They’re Willing To Pay A Little For Online News

It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news.

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

The Future of Radio On The Internet

While we talk about the death of newspapers with great regularity it gets to be old news real quickly and even starts to feel a little mean. So to relieve that pressure eMarketer has come out with a report that is evidence of the decline and fall of another old friend, radio. Terresttrial radio is what we are talking about here. Good old fashioned over the airwaves kind of radio is heading in the same direction as newspapers which is sad but just another harsh reality of the shift in the media of the future.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Could Hulu Potentially Harm Quality TV Shows?

There’s just one problem with the chart below:

The Massive Stats of Online Video

Of course everyone knows that Americans watch a lot of video. Why not, right? We spend a lot of time online and we like to make excuses to not exercise. It’s the perfect storm for YouTube and Hulu and the rest of the video distribution sites of the world. It is somewhat amazing though to see the numbers attached to it, though.

Baby Boomers Getting in the Online Dating Scene

If you are single and have not yet tried online dating, you will!   According to the Pew Internet & American life Project’s Online Dating Survey , by 2006 the majority of actively dating Americans had tried to score online at least once.  Highlights of the survey:cute blond online dating

Online Video Has Boatloads Of People Watching

Thank you to Carol Bartz of Yahoo for the new ‘boatloads’ theme. What would we do without it? Back to the news. Of course, we know that lots of people watch online video and SearchEngineWatch tells of the Pew Research Center’s Internet & American Life Project survey conducted in April of this year and the numbers behind the general statement about online video are pretty interesting.

Government Changing Regulation Of Online Advertising

It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could change online advertising in major ways. While this kind of news should come as no surprise based on the new age of government intervention in business it is still enough to make even the most seasoned online marketer take notice.

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