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How Much Time Do eReader Households Spend Online?
Interesting study from Scarborough Research ties the relationship of households with eReader devices to newspaper readership, media website, demographics and Internet usage.

Length Of Online Video Viewing Increases

A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst.

Verizon Diving Deeper Into Online Relationships With New Ad Campaign

  An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25 friends. Today the average American has more than 200. Of course, we all realize on some level that this blossoming of friendship doesn’t equate to having 200 best friends. In fact, the ties we have to the outer fringes of our social network may be very thin indeed. That’s the subject that an interesting campaign launched by Verizon is trying to explore.

173 Million Internet Users Watched Online Video In January
comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:

New York Times Releases Details Of Online Payment Model

After a long debate, the New York Times has officially settled on an online pay model and and implementation timeline. The meter system will be introduced at the beginning of next year.

Star Trek Online Has People Tweeting In Klingon

Twitter…the final frontier. These are the voyages of game-maker Atari. Its 2-month mission: to explore strange new social networks, to seek out new geeks and new game players, to boldly go where no ad campaign has gone before!

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New York Times Could Announce Paid Model This Week

New York magazine is reporting that the New York Times could be announcing its own move to a paid subscription model as early as this week. If this is the case, we may see more of the dominoes fall in this tenuous conversation. It seems that whenever anyone discusses even the threat of paid content online, a hush comes over the room and people start to whisper like they do when your creepy uncle shows up at the family reunion.

Consumers State They’re Willing To Pay A Little For Online News

It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news.

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

The Future of Radio On The Internet

While we talk about the death of newspapers with great regularity it gets to be old news real quickly and even starts to feel a little mean. So to relieve that pressure eMarketer has come out with a report that is evidence of the decline and fall of another old friend, radio. Terresttrial radio is what we are talking about here. Good old fashioned over the airwaves kind of radio is heading in the same direction as newspapers which is sad but just another harsh reality of the shift in the media of the future.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Could Hulu Potentially Harm Quality TV Shows?

There’s just one problem with the chart below:

The Massive Stats of Online Video

Of course everyone knows that Americans watch a lot of video. Why not, right? We spend a lot of time online and we like to make excuses to not exercise. It’s the perfect storm for YouTube and Hulu and the rest of the video distribution sites of the world. It is somewhat amazing though to see the numbers attached to it, though.

Baby Boomers Getting in the Online Dating Scene

If you are single and have not yet tried online dating, you will!   According to the Pew Internet & American life Project’s Online Dating Survey , by 2006 the majority of actively dating Americans had tried to score online at least once.  Highlights of the survey:cute blond online dating

Online Video Has Boatloads Of People Watching

Thank you to Carol Bartz of Yahoo for the new ‘boatloads’ theme. What would we do without it? Back to the news. Of course, we know that lots of people watch online video and SearchEngineWatch tells of the Pew Research Center’s Internet & American Life Project survey conducted in April of this year and the numbers behind the general statement about online video are pretty interesting.

Government Changing Regulation Of Online Advertising

It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could change online advertising in major ways. While this kind of news should come as no surprise based on the new age of government intervention in business it is still enough to make even the most seasoned online marketer take notice.

Hulu Receives Good News Concerning Their Online Ad Format

paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.

Ad Spending For All Forms Of Media Sees Decline In Q1 2009

As we rapidly approach the end of the second quarter of 2009 there is still news trickling in from what happened in Q1. As suspected, that news is not good. A study by TNS Media Intelligence was reported in today’s WSJ and ad spend for media including TV, print and online display ads fell 14% year to year to $30.8 billion.

Online Video Use Rises In April

It seems that more people are watching video online these days. Maybe it’s the rise in unemployment where people are finding more ‘free time’ these days rather than having to be hassled with a job. Maybe it’s the folks at their desks trying to while away the time since there is no business being done? Maybe it’s the high quality of most video on the Internet? Maybe it’s the ‘job outsourcing” craze?

Online Video Viewing Increases By 16% In The US
April 2009 data from the comScore Video Metrix showed that U.S.

The Art Of Making Yourself Look Better Online

There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.