All Posts Tagged Tag: ‘online video’
Crackle, Sony Pictures Entertainment’s video website, announced today it is expanding its film offering to nearly 100 titles.
Sony says more titles from its movie library will be added to Crackle in the coming months. Some of the newly added films include "Spider-Man 2," "Groundhog Day," and "A Few Good Men." Honda will be the initial sponsor for the new film additions.
A 2008 survey from MarketingSherpa indicated that 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something. Statistics like these appear to have resonated with some advertisers, because advertising through online video seems to be on the way up.
About a month ago, YouTube changed the names of some of its video sections. They introduced Spotlight, Featured, and Promoted Videos. Now YouTube has made some more changes to its homepage when users are signed out. YouTube Product Manager Brian Glick gives the following rundown of what’s new:
PBS has launched a video portal in beta featuring full-length videos from the public broadcaster.
The online videos will cover all PBS genres along with content from local PBS stations. Eventually, PBS will include feature – length films and documentaries, as well as live performances and events. More content will be added on a weekly basis.
Amazon announced today that HD TV shows are available for purchase, and HD movies are available for devices supporting Amazon Video On Deamnd.
There are over 500 shows and movies from major studios available in HD. Studios include Warner Bros., Sony Pictures, Paramount, MGM, Universal Studios Home Entertainment and Showtime. Popular titles they’re mentioning include Twilight, Smallville, Gossip Girl, Frost/Nixon, and Californication.
Market research firm eMarketer has some interesting numbers looking at possible YouTube revenue. The firm pulls from a variety of sources to get a feel for just how the popular Google-owned video site is doing.
For starters, they refer to YouTube as the fifth most popular US web brand according to Nielsen, though March saw the site drop slightly to number 6.
The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.
Adobe made some big announcements today at the 2009 NAB Show. News ranges from a new framework to potentially game-changing partnerships in online video and taking video to televisions.
First off, Adobe has announced a new software framework for building media players, which extends the capabilities of Flash. It’s called Strobe. Adobe says it will help establish an open industry standard for media players.
YouTube is testing a "secret" beta of a new channel layout, which as I’m sure they’re aware by now it is not very secret anymore. Although, I can’t imagine that they expected it would be kept secret for long.
According to Read Write Web, some YouTube users were notified about the beta testing directly from YouTube via email. Others had to find out indirectly.
It looks like Best Buy is getting into the business of offering movies for download. This could step up competition with the likes of iTunes and Amazon, and even Netflix really.
The concept is a product of Best Buy partnering with CinemaNow, the same company that Blockbuster has dealt with to offer movies through set-top devices. According to Variety:
Partners include Crackle, CBS, MGM, Lionsgate, Starz and many others, which contribute thousands of television show episodes and hundreds of films. They also bring the social element of YouTube along with them because users can still comment, favorite, and share the videos.
Update: YouTube has officially announced Vevo.
Original article 03/05: The number one video site in the US and the world’s largest music label are said to be cooking up a deal and a new service. YouTube and Universal Music Group are reportedly in talks to create a premium online music video service.
Nielsen Online has released online VideoCensus data for the month of March. YouTube not surprisingly, is still on top in both total streams and unique viewers.
The ranking of brands by total number of video streams goes like this:
1. YouTube (5,479,609)
2. Hulu (348,520)
3. Yahoo! (231,795)
4. Fox Interactive Media (207,528)
5. Nickelodeon Kids and Family Network (196,160)
6. ABC.com (176,931)
7. MSN/Windows Live (168,907)
Hulu announced some improvements to its search functionality today. For one, they have added some shortcuts to the autocomplete feature.
Previously, the autocomplete suggestions would just take a user to the regular search results, but now, the shortcuts offer other options like going straight to the latest episode (for current shows), or the show page (for all shows).
Research conducted by PLYmedia shows that subtitles in online videos increase the the amount of time a user spends watching them by 40%. Furthermore, in a comparison between subtitled videos to identical videos without subtitles, PLYmedia found that the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles.
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.
Of course it probably helps that the video was featured on YouTube’s home page. The video can be seen here:
Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.
Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.
Adam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.
Netflix recently started integrating Facebook Connect into its site, allowing the service to get more social with people sharing movie ratings, and things of that nature. Now Netflix has announced some changes to its site in general that will give it a more personalized feeling all around.
A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year.
Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:
After YouTube contacted WebProNews to announce the launch of YouTube Insight’s new engagement analytics features, We were able to score an informative Q&A session with YouTube product manager Tracy Chan.
Chan talks about the past, present, and future of YouTube’s analytics tool YouTube Insight, and details many ways in which businesses can utilize YouTube (which is the 2nd largest search engine).
YouTube contacted WebProNews this afternoon to tell us about a new analytics feature it has just launched for YouTube Insight. A spokesperson tells me the feature gets more into engagement metrics than YouTube Insight has in the past.
Until now, YouTube Insight has only dealt with information related to views. With this launch it "will give uploaders information on how viewers interact with their videos," she says.
Online video has grown by 10% in the UK in terms of its audience during the past year. It is up to 29.6 million unique viewers age 15 and older according to research from comScore.
4 billion videos were viewed online in the UK in January alone. 99.5 million (2.5%) of these were watched on the sites of the top 5 TV broadcasters: the BBC, ITV, Channel 4, Channel 5, and Sky. Here’s a look at the top online video properties:
Yahoo has introduced a new way for site owners to enhance their Yahoo Search results using SearchMonkey. If you have flash videos, games, presentations, etc. you can have them show up right in Yahoo’s SERPs.
Yahoo shares an example of how Hulu added the following code:
<link rel="image_src" href="http://thumbnails.hulu.com/9/967/32912_145×80_generated__VfWxSNY3rESG1ntOzexNRQ.jpg" />
Google Video for Business has got a couple of new features. They are captions and larger uploads.
Captions can obviously open up communication on a whole new level with subtitles alone. This makes videos more accessible to those who cannot hear well and those who speak other languages. As far as uploading, users with Google Gears can upload videos of up to 1 GB. Before it was only 300 MB.
Video SEO firm EveryZing has launched what it’s referring to as "the Internet’s first cloud-based metadata service" called MediaCloud. As online video plays a bigger role in marketing, lots of businesses are looking for better ways to get their videos found.
Watching video on television, online and mobile devices continues to increase and has reached new levels, according to Nielsen.
In its fourth quarter "A2/M2 Three Screen Report," Nielsen found that the average American watches 151 hours of TV per month, an all-time high. Americans who watch video over the Internet consume another 3 hours of online video per month and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.
comScore today provided some interesting insight into online video use in Germany. Among their findings was that the country had 28 million online video viewers watching over 3 billion videos in December.
Google sites completely dominated the market share at 51%. 1.7 billion videos were viewed on YouTube alone over the month. Here’s a look at where other web properties ranked:
An interesting report has been released today indicating that US mobile operators and equipment vendors support the drive toward real-time video, projected to become more mainstream in the US market over the coming years. The report is based on a poll from consulting firm Ovum of top US mobile operators, smaller/regional wireless carriers and mobile application developers.
February is Black History Month in the United States and YouTube is celebrating through a partnership with Grey Goose Vodka to present a month of progamming in its honor. They’ve kicked off the month with four films that "offer unique accounts of moments or themes from African and African-American history," Sara P. explains on the YouTube Blog.
YouTube announced that it has made annotations much easier for the average user to engage in. Basically its as easy as signing in, clicking, and typing.
YouTube Video Annotations let users add text within their own videos. Kind of like VH1’s Pop-up Video. Users can use the feature to add background information, create stories, link to related content, etc.
Reports suggest that YouTube will soon begin letting big content providers sell ads on their content that appears on YouTube. This would be an interesting way to break legal tension between the hugely popular video site and the content owners who feel their copyright is being infringed upon when users upload it.
Online video applications, platforms, advertising networks and related services generated $494 million in revenue in 2008, up 86 percent over 2007, according to a new report from AccuStream iMedia Research.
Value added service providers (VASP), video content management systems (CMS) and ad network revenues combined are forecast to increase 41 percent in 2009 and 38 percent in 2010.
As the wireless networks prepare for inauguration traffic jam, there are plenty of ways that users will be utilizing the Internet to stay up to date on their inauguration coverage, just as they did with the election.
Of course Hulu has it covered, and has even gone so far as to provide an embeddable countdown:
On Thursday, the Recording Industry Association of America will confront yet another university student in court over file sharing allegations. This time, though, the RIAA may have to do so in front of an unfriendly audience, as U.S. District Judge Nancy Gertner has agreed to allow live online coverage of the hearing.
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that’s ok too. I don’t think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward.
Content and Reputation
Online video media spend totaled $2.1 billion in 2008, up 36 percent over 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a report from AccuStream iMedia Research.
The report, "Online Video Media Spend: 2003-2010," calculates multiple ad sales components corresponding to annual growth 2003-2010 by avail unit: pre-roll, In-banner video, overlays, in-game, podcast, player display and skins.
It’s hard for things to grow when they’re being artificially constrained; think about bound feet if you need a rather gross example. So, if some new reports lead to any significant developments, Hulu may be making some smart decisions and heading in new directions.
More marketers and advertisers will embrace online video in 2009, according to a new survey by PermissionTV.
The survey found that online video will be a top priority for digital marketing budgets and also indicated a strong preference among marketers for increased interactivity in online video capabilities to help promote their brands.
More than two-thirds of respondents (67%) identified online video as a main focus of their 2009 digital marketing campaigns, versus social media campaigns (41%), search (34%) and podcasts/webcasts (32%).
ESPN has launched a redesign of ESPN.com in beta that offers a simpler design and navigation for its users.
The new site had been in a closed beta test phase for 10 days to ESPN Insider subscribers and will now run along side the current ESPN.com for the rest of December. The redesigned site will launch fulltime on Monday, January 5 and replace the current site.
Today was "New Feature Tuesday" again for Hulu as part of the site’s Hulu for the Holidays run, an initiative that sees Hulu adding TV shows on Mondays, new features on Tuesdays, and new movies on Wednesdays, Thursdays, and Fridays.
Google seems to really want to spread awareness about Google Analytics, and get more people to understand how to use all of its features. This is a good thing because analytics are obviously important for keeping your site’s performance up to its potential.
A couple weeks ago they announced a new Google Analytics Help Forum with participation from Google employees as well as top contributors, and seasoned analytics pros:
U.S. Internet users watched 13.5 billion online videos during October, marking a 45 percent increase compared to a year ago, according to comScore Video Metrix.
In October, Google sites once again dominated, ranking as the top U.S. video property with 5.3 billion videos viewed (representing a 40 percent share of all video viewed) with YouTube accounting for more than 98 percent of all videos viewed at the property.
YouTube has a couple of new things going on worth noting. First off, if you nave not noticed by now, embedded YouTube videos now carry a search box at the top. This only appears when you mouseover the top portion of the video, and disappears when you move away.
Now that we are in December, the final month of the year, I thought it would be fun to go back through our archives and take a look at some of the highlights of different sectors of our industry, and reflect on everything that has happened over the year 2008. January seems so long ago. So much has happened.
Hulu introduced a couple of new features today to enhance the user experience. This comes only a week or so after the site launched other features to improve its search functionality.
The first new feature is a recommendation section for users with accounts. To get Hulu’s personalized recommendations, simply login and go to your profile page and you will find a new tab for this area.
Americans are gluing themselves to the screen more and more. That includes TV, Internet, and Mobile. According to research from Nielsen, as of the third quarter 2008, the average person in the U.S. watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
The U.S. usage of TV, Internet and mobile continues to increase, in the third quarter the average person who used the Internet was online 27 hours a month, mobile users spent three hours a month watching mobile video and TV viewers watch approximately 142 hours of TV in one month, according to Nielsen’s "A2/M2 Three Screen Report."
Blip.tv has announced that its hosted video clips can now be viewed on the iPhone through its Safari browser. Previously, YouTube was the only player that let users watch videos on both desktop browsers and the iPhone’s browser.
The technology team at blip.tv created this “magic” iPhone embed because Adobe’s Flash player is currently not available on the iPhone. Blip.tv explains that this technology allows show creators to use the same embedded player code to target desktop browers and the iPhone browser.
YouTube announced its first-ever live programming aimed at user-generated content, which will take place on Saturday, November, 22. YouTube may not be the first to offer live video online, but the brand power behind it (not to mention the force of Google) might be enough to push the concept into the mainstream.
Google may be frequently coming up with different ways to monetize YouTube lately, and the community may be full of silly, or dare I even say stupid videos, but there are plenty of educational ones too, and besides that, YouTube can make for a great platform for education in general. I’m not talking just about in schools, although I don’t see why it can’t apply there too.
1. Powerpoint Presentations
There’s nothing quite like watching a TV show only to have the bottom quarter of your screen – and some significant image – covered up with an ad for another program. Keystream is attempting to attack the issue of online video ads in a more intelligent way with its new SmartAd platform.
A few months back, YouTube started including captions and subtitles on videos, and now to compliment this feature, they have added a translation feature, built on Google Translate.
To utilize this feature when you are watching a video:
1. Mouse-over the arrow button in the bottom right-hand corner of the video.
2. Turn Captions on by clicking on the "CC" button that appears.
3. Once the captions are on, mouse over the small arrow next to th4e "CC" button, and you will bring up a menu.