All Posts Tagged Tag: ‘online video’

Infographic Looks At The Changing World of Video

Infographic Looks At The Changing World of Video

In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that held about an hour of video. Just four years later in 2010 YouTube relied over three billion views per day and video quality upgraded to the Flip UltraHD …

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Facebook Verified Profiles Will Soon Get Mentions, ‘Live’ Streaming Video

Facebook Verified Profiles Will Soon Get Mentions, ‘Live’ Streaming Video

Just over a year ago, Facebook launched Mentions, one of its Creative Labs apps, for public figures. It’s basically a way for celebrities to better manage their Facebook presence and engage with fans. The official description is: “A better way for actors, athletes, musicians and other influencers to stay in touch with their fans and the people and things they …

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Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights. “The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen,” says Matt …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

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Facebook Launches New Video App Riff

Facebook launched a new app called Riff, which it describes as a “creative tool” for making videos with friends. And no, it doesn’t appear to be an April Fools’ Day joke. In fact, I’d go so far as to say it’s less of a joke than Slingshot. The app is actually available for both Android and iOS right out of …

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Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that has quickly gained some traction – Meerkat. For now, Periscope is only available for iOS, and is currently available in …

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YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and they work on mobile. “As a creator, you’ve probably been using annotations to engage with your viewers for years,” writes …

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Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the good stuff. YouTube has this playlist of six videos, which take advantage of the technology. For now, you’ll only really …

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Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still new to users, the company introduced Promoted Video for advertisers back in August after months of testing a Twitter video …

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Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via Twitter’s iOS and Android apps as well as its Twitter Amplify partners, which include Viacom, BBC Global News, Fox TV, …

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CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More

Video discovery app 5by, acquired by StumbleUpon in 2013, has seen “tremendous growth” thanks to Google’s Chromecast streaming device, and has businesses on its mind as it continues to grow. It’s also about to get an update with some new features. Is video part of your marketing strategy? Are you eager to see 5by offer business accounts? Let us know …

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Facebook Just Said A Lot Of Things About Its Video Growth

Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year 2014. On the company’s earnings call, CEO Mark Zuckerberg revealed that Facebook is, on average, seeing more than 3 billion video views per day. Zuck also shared this nice little …

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YouTube Deprecates Flash Embeds, Flash API

Google announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Along with this, they’re deprecating the “old style” of Flash <object> embeds and their Flash API. The company is encouraging all embeddes to use the iframe API, which as it notes, can inelligently use whichever technology the client supports. Google …

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Twitter Video Arrives (Along With Group Messages)

Back in November, Twitter said it had a bunch of new features on the way, including a new video experience, and some updates to Direct Messages. At the time, they announced the ability to share and discuss tweets natively and privately via Direct Messages, but said that was only the first of several updates. Group Messages On Tuesday, Twitter announced …

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Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals

Each quarter, we look at Shareaholic’s reports on social media traffic referrals, which give us an idea of how eight different social media platforms are performing in terms of driving traffic to websites. The latest one came out on Monday morning, and shows that Pinterest has plateaued and that StumbleUpon is the only platform besides Facebook to experience growth in …

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Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. These stats have sparked a lot of discussion about video marketing throughout the industry. We caught up with marketing consultant …

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Firefox 35 Features Improved Video Chat With Firefox Hello

Mozilla just launched Firefox 35, which includes improvements to its video chat offering. Firefox Hello was first introduced in testing in October. New functionality has been added to make it available for primetime in Firefox 35. Mozila is dubbing it “a simpler way to communicate”. It lets you make video calls to anyone using a WebRTC-enabled browser (like Firefox, Chrome, …

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Is The End Nigh For Your Facebook Traffic?

Facebook is quickly becoming a major force in online video. Over the past year or so, brands have posted more and more video content, and it has now become even bigger than YouTube for sharing videos on Facebook, according to SocialBakers. There is some concern that as brands embrace Facebook as their main channel for video marketing, however, they’re giving …

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Facebook Now Bigger Than YouTube For Brand Videos (On Facebook)

Native Facebook has become bigger than sharing YouTube videos on Facebook as far as brands are concerned. Take a moment and let that sink in, because this time last year, that was pretty much unthinkable. Brands posted 20,000 more Facebook videos to Facebook than YouTube videos last month, according to a new report form SocialBakers. Take a look: This is …

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Ustream Streams New Year’s Eve From Time Square

Times Square Alliance and Countdown Entertainment, which are the co-organizers of New Year’s Eve in Times Square, are streaming the big celebration tonight on Ustream. The broadcast will last for six hours. It will be live, obviously, and will be free of commercials, giving television broadcasts a real run for their money. The show begins at 6:00 PM Eastern, and …

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Vimeo Just Got A Lot Better On Mobile

Vimeo announced a new, revamped version of its mobile site. It’s now faster and lets you better use the service without logging in, which should be great for generating more interest from casual users who never wanted to bother creating an account. Considering that I have watched random videos on the service for years, but only recently set up an …

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AOL Acquires Video Platform Vidible

AOL announced that it has acquired video management and exchange platform Vidible to expand its global scale in video distribution, discovery, and management. More specifically, AOL says the pick-up enables it to expand its video stack with new video content management tools, and increase availability and management of premium video to publishers and content owners via a self-serve platform. It …

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Rumors Of Ad-Supported Amazon Video Return

A new report from The New York Post claims that Amazon is readying an ad-supported streaming video service, which would be separate from Amazon Prime Video. It seems like most of Amazon’s newer offerings are ultimately ways to get people to sign up for Prime, so the move does seem a bit out of character. However, The Post’s sources say …

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Microsoft Launches Office 365 Video

Microsoft announced the launch of Office 365 Video, which gives businesses and organizations a destination for posting, sharing, and discovering relevant video content. The company names onboarding new employees, distributing a message from the CEO, and community contributions as examples of where this might come in handy. “With a beautiful user interface and intuitive content management options, Office 365 Video …

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Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will bring value for advertisers on both platforms. BrightRoll powers video ads for 87 of the AdAge Top 100 U.S. advertisers, …

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Funny or Die Might Be Up for Sale

Could Funny or Die be up for sale? According to a report from Bloomberg, the online comedy site has “hired a financial adviser to evaluate options including a possible sale” In a memo to employees, CEO Dick Glover said that they’re not exactly trying to sell Funny or Die, but they are bringing in experts to evaluate the situation, considering …

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Vine Adds Channel Following On iOS

Twitter’s six-second video app Vine is starting to grow up, and add functionality to make it more usable to more people. The company announced today that the iOS app will now let you follow channels to get select vines in your home feed. With our latest iOS release, you can follow any Vine channel to get hand-picked posts right in …

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Vine App Hits Xbox One For Xbox Live Members

Microsoft announced today that Twitter’s Vine is now available for the Xbox One. This is surely good news for anyone looking to up their Vine loop count. The Xbox Wire staff writes: Starting today, you can entertain yourself with hours of short, looping videos on the big screen with the addition of the Vine app on Xbox One. Available to …

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Netflix Releases Latest ISP Speed Rankings

Netflix has released its monthly update on Internet service provider speed data, ranking the top ISPs in terms of speed for its streaming service. Last month, we saw improvements stemming from the company’s relationships with AT&T, Time Warner, and Verizon. This past month has seen a huge boost for Verizon FiOS, which jumped nine spots all the way to the …

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