WebProNews

TV Web Sites Attracting Online Viewers

Even with the growing popularity of watching television content online, the majority (94%) of adults still prefer to watch television on traditional TV sets, according to research from Nielsen for the Cable & Telecommunications Association for Marketing (CTAM).

Online TV Ads Engage Consumers

Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.

Hulu Starts Video Hullabaloo

The anti-YouTube video site supported by News Corp and NBC Universal clicked its private beta with online TV programs featuring "Heroes" and "The Simpsons" in Hulu's lineup.