WebProNews

ABC Stuffing More Commercials Into Online TV

Feeling safe in the knowledge that I could catch up online, I skipped "Lost" last Thursday night and watched PBS's "Carrier" instead.  Then, on the ABC website, everything worked fine.  But in the future, watching shows on the ABC site may be a little more annoying thanks to extra commercials.

Online TV Viewers More Attentive Than Traditional Types

Lots of people use their televisions to generate background noise; rather few folks seem to use their computers for this purpose.  You shouldn't be shocked, then, to discover that viewers of online TV shows are a little more tuned-in than their couch potato counterparts.

Online TV Ads Doing Surprisingly Well

You may not be too shocked to hear that networks have found themselves with lots of online advertising for sale.  What is surprising, though, is that this isn’t due to a lack of demand; it’s because networks have (in some cases) already fulfilled their first round of obligations.