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Online Shopping Reviews Articles

E-Commerce Sales Increased By Reviews

While online reviews written by consumers is nothing new, they can be a useful tool to convert shoppers researching a product online according to a study by MarketingSherpa and Prospectiv.

Close to six in 10 respondents "strongly or "somewhat" favored sites that featured product reviews written by fellow shoppers, while only 14 percent said they did not trust reviews written by their peers.

Results were the same whether shoppers made their purchase online or off.