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Online Shoppers
Online Shoppers Have Little Patience
By Mike Sachoff - Mon, 12/03/2007 - 12:56pm.
Close to three-quarters of online shoppers (73%) will ditch an ecommerce site within one or two minutes of not finding the products they are looking for according to a survey sponsored by SLI Systems and conducted by Zoomerang.
Online Shoppers Loyalty
By Mike Sachoff - Mon, 05/21/2007 - 2:19pm.
DoubleClick Performics has released the results of their Consumer Loyalty Survey, which examined what factors determine loyalty to an online retailer.
"When it comes to loyalty and rewards programs, this research shows consumers often seek the best value," said Stuart Frankel, president of DoubleClick Performics.
"Seven out of ten consumers shop multiple Web sites before making an online purchase to find the site offering the best deal."
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