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Online Reveiws
Product Sellers Should Focus On Online Reviews
By Mike Sachoff
More people are looking to online reviews, which are having a significant impact on their purchasing decision.
Online CPG Reviews Popular With Consumers
By Mike Sachoff
Consumer product reviews are becoming more trusted according to a Deloitte Consumer Product Group study. Deloitte revealed that 62 percent of Internet users read product reviews written by fellow consumers.
UK Goes Online For Travel Reviews
By Mike Sachoff
About half of UK consumers who use the Internet to research travel do not make hotel reservations because of a negative online review, according to American Express "Hospitality Monitor 2007" report.
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Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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