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More Than Half Of Americans Do Online Research Before Making A Purchase
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More than half (58%) of Americans conduct online research about the products and services they are considering purchasing, according to a new report from the Pew Internet & American Life Project.

More Consumers Going Online To Research Products

Seventy percent of consumers use the Internet to research consumer packaged goods before visiting a store according to a survey from Prospectiv "2007 Consumer Packaged Goods survey."

When conducting research for consumer packaged goods (CPG) online 27 percent of consumers say they prefer e-newsletters followed by 25 percent who favor search tools. Fourteen percent said they used general saving and shopping sites along with branded product sites.

Use Of Online Data Providers To Increase

Market researchers around the globe are expecting use of online data providers and online access panels to increase in the next 12 months, according to "The Online Research Barometer," a survey by Greenfield Online-Ciao Surveys.