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Online Publishers Association Articles

Thoughts on Apple Subscriptions and Google OnePass from President of the Online Publishers Association

Over the past week, Apple announced its subscriptions plan for the App Store, following the model of "The Daily". Under the plan, publishers set the price and length of the subscription, users choose the length of the subscription and are charged based on how long they subscribe. Apple keeps 30% of the revenue.

OPA President: FTC Proposal Both Encouraging and Concerning
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As you may know, the FTC released a report this week proposing a framework for balancing consumer privacy and innovation online, which includes (but is not limited to) a "do not track" mechanism in web browsers. Naturally, marketers have shown varying degrees of concern. Some are even calling the proposal a "Google Killer". 

Consumers More Likely to Buy From Ads on Media Sites Than Social Media?
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The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as ESPN.com, iVillage, NYTimes.com, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

Time Spent With Online Content Reaches Record High
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The Online Publishers Association (OPA) announced toady that time spent with online content reached a 2008 high in October, according to its Internet Activity Index (IAI).

While time spent with content jumped in October, share of time spent with ecommerce hit an all time low. The OPA launched the index over four years ago, it measures the amount of time consumers spend online each month with ecommerce, communication, community, content, and search.

Online Publishers Association Relaunches Site

The Online Publishers Association, a nonprofit trade group, has relaunched its Web site to create a better destination for research, news and commentary related to online media.