WebProNews

Newspaper Web Sites Gaining More Readers

The Newspaper Association of America (NAA) published numbers today that reveal more people are increasingly going online to get their news.The NAA says Newspaper Web sites brought in close to 66.4 million unique visitors on average (40.2% of all Internet users) in the second quarter of 2008. This is a 12.2 percent increase over the same period a year ago.Newspaper Web site visitors generated an average of over three billion page views per month throughout the quarter, compared with nearly 2.7 million during the same time last year.

Daily Newspaper Moves Online

Citing dwindling circulation The Capital Times of Madison, Wisconsin has closed down its print operation and will now focus its efforts online.The 90-year-old daily newspaper saw its circulation drop to around 18,000 down from a high of 40,000 in the 1960's. Along with it's ending its print operations; The Capital Times also cut its staff by more than 20, through buyouts or layoffs.

Newspaper Web Sites Make Up For Print Losses

While print circulation of newspapers has declined online readership has risen. Overall, the increase in the online newspaper audience has made up 28 percent of the losses in print circulation, according to a new study from Scarborough Research.Scarborough examined newspaper Web site readership of 88 newspapers in the top 50 local markets from August 2004 to March 2007. It found that online newspaper readership rose 14 percent during that period and that 70 percent of the newspaper Web site audience also read the printed version.

WSJ Will Not Abandon Subscription Model

If rumors are to be believed, the Wall Street Journal has been considering abandoning the subscription model for months. But alas, it’s not to be. Rupert Murdoch announced today that the Wall Street Journal, while expanding its free offerings, would not leave the subscription model. In fact, he stated that:

Scripps Launches Virtual Newspaper

A new Web site has launched for The Kentucky Post, which concluded its last print edition on New Year's Eve 126 years after it was first published.

Newspaper Websites Are Booming

The Newspaper Association of America said 59.6 million people visited newspaper Web sites in July 2007, a 9 percent increase over the same period a year ago.