Online Newspapers Attract More Than Half Of Internet Audience

Online Newspapers Attract More Than Half Of Internet Audience

By Mike Sachoff June 16, 2010 | 2 Comments

More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.

The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times.  Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today (16.8 million visitors).

Online Newspaper Traffic Up 10 Percent

While the newspaper industry continues to struggle, one bright spot is online visitors to newspaper Web sites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors, according to a report from Nielsen Online commissioned by the Newspaper Association of America.

Google Says It Helps Newspaper Websites
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Google says it does not misappropriate newspaper content and actually helps them by driving traffic to their Web sites.

Murdoch Says Newspapers Must Charge For Online Content

News Corp. chief executive Rupert Murdoch said on Thursday that newspapers must find a way to charge for online content to make up for declining ad revenue.

"People are used to reading everything on the net for free, and that’s going to have to change," Murdoch told attendees at the annual Cable Show event in Washington, D.C.

Murdoch cited The New York Times as an example, saying it has a "very, very good Web site." He said he did not believe the paper would make any money online unless it changes its current business model.

Twitter Bigger Than Newspapers in the UK

Data from Hitwise shows that Twitter is getting more traffic than most newspaper sites in the UK. Twitter is the 54th most visited site there.

Twitter has overtaken sites like the Guardian, Times, Sun, Telegraph, and even Google News UK. Daily Mail is the only main newspaper home page that received more traffic than Twitter in the UK.

Should Online Newspaper Content Be Free?

Shane RichmondShane Richmond writing at Telegraph.co.uk has an interesting piece up about whether or not online newspaper content should be free.

Online Newspaper Advertising Sees Slowdown
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The growth in online newspaper advertising, the one area that has been a reliable source of revenue for the industry is now slowing down.

After 17 quarters of growth, online newspaper advertising fell 2.4 percent in the second quarter compared with last year, to $777 million according to the Newspaper Association of America (NAA)

It was the only year-over-year decrease since the NAA began tracking online revenue in 2003.

Newspaper Web Sites Gaining More Readers
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The Newspaper Association of America (NAA) published numbers today that reveal more people are increasingly going online to get their news.

The NAA says Newspaper Web sites brought in close to 66.4 million unique visitors on average (40.2% of all Internet users) in the second quarter of 2008. This is a 12.2 percent increase over the same period a year ago.

Newspaper Web site visitors generated an average of over three billion page views per month throughout the quarter, compared with nearly 2.7 million during the same time last year.

Daily Newspaper Moves Online

Citing dwindling circulation The Capital Times of Madison, Wisconsin has closed down its print operation and will now focus its efforts online.

The 90-year-old daily newspaper saw its circulation drop to around 18,000 down from a high of 40,000 in the 1960’s. Along with it’s ending its print operations; The Capital Times also cut its staff by more than 20, through buyouts or layoffs.

Newspaper Web Sites Make Up For Print Losses
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While print circulation of newspapers has declined online readership has risen. Overall, the increase in the online newspaper audience has made up 28 percent of the losses in print circulation, according to a new study from Scarborough Research.

Scarborough examined newspaper Web site readership of 88 newspapers in the top 50 local markets from August 2004 to March 2007. It found that online newspaper readership rose 14 percent during that period and that 70 percent of the newspaper Web site audience also read the printed version.

WSJ Will Not Abandon Subscription Model

If rumors are to be believed, the Wall Street Journal has been considering abandoning the subscription model for months.

But alas, it’s not to be. Rupert Murdoch announced today that the Wall Street Journal, while expanding its free offerings, would not leave the subscription model. In fact, he stated that:

Scripps Launches Virtual Newspaper

A new Web site has launched for The Kentucky Post, which concluded its last print edition on New Year’s Eve 126 years after it was first published.

Newspaper Websites Are Booming

The Newspaper Association of America said 59.6 million people visited newspaper Web sites in July 2007, a 9 percent increase over the same period a year ago.