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Newspapers Not Effectively Using Social Media
Newspapers should be using social media more effectively to engage their readers and boost online revenue, according to a new survey by Gartner.
"In the wake of the economic challenges facing the U.S. newspaper industry, publishers are losing focus on the crucial imperative of how to capitalize on those consumers who remain loyal, engaged online and print readers," said Allen Weiner, research vice president at Gartner.
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