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Online Marketing Articles

How Multiple Online Marketing Efforts Can Succeed
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If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.

Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.

The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.

How could it make any sense to let them operate as silos?

Is Your Press Center Holding Back Marketing Opportunities?
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Covering industry news, naturally I read a lot of press releases. Sometimes they’re sent directly to me or our news team as a whole, sometimes I find them online through PR wires, and sometimes I will find them on the companies’ websites.

Marketers Spending Close To Half Their Budgets Online
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Nearly half  (47%) of all marketing budgets are now spent online according to a joint survey by Hearst Electronics Group and Goldstein Group Communications (GGC).

"The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have been re- defined is dramatic," said GGC President Joel Goldstein.

Personalizing Ads Piece by Piece to Get More Clicks
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Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace’s MyAds, or even Google’s display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.

Internet Ad Spending Up 8%
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Total advertising spending in the first six months of 2008 decreased by 1.6 percent compared to the same period in 2007, according to a new report by TNS Media Intelligence.

Ad spending in the second quarter of 2008 was off 3.7 percent compared to last year, the sharpest quarterly drop since 2001.

Global Thoughtz’s Top Stories


Below are some of the top stores from Global Thoughtz, the Global Online Marketing Blog:

Online Marketing Experts Get Together in Vancouver

Google Marketing Challenge For Students Kicks Off

Groups of business students from 466 universities in 61 countries will be given the chance to help local small businesses raise their online profile while testing their own marketing skills by competing in the Google Online Marketing Challenge.

Social Media

One third of online physicians use blogs, professional networks, forums, and message boards to connect with other physicians according to a new report from JupiterResearch "Direct-to-Physician Online Marketing: Benchmarking and Leveraging Physicians’ Adoption of Social Media."

Social Media

One third of online physicians use blogs, professional networks, forums, and message boards to connect with other physicians according to a new report from JupiterResearch "Direct-to-Physician Online Marketing: Benchmarking and Leveraging Physicians’ Adoption of Social Media."

Social Media

One third of online physicians use blogs, professional networks, forums, and message boards to connect with other physicians according to a new report from JupiterResearch "Direct-to-Physician Online Marketing: Benchmarking and Leveraging Physicians’ Adoption of Social Media."

Social Media
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One third of online physicians use blogs, professional networks, forums, and message boards to connect with other physicians according to a new report from JupiterResearch "Direct-to-Physician Online Marketing: Benchmarking and Leveraging Physicians’ Adoption of Social Media."

Confirmed: Crusaders Google Bomb Scientology
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An apparent Google bomb aimed at the Church of Scientology is just a part of all-out ideological (holy?) war perpetrated by a group called "Anonymous."  The rest of the digital war has been carried out via social media as a highly organized and carefully orchestrated Internet campaign that’s getting the group a lot of attention.

Increase Expected In 2008 Marketing Budgets

A friend recently told me about a loud, attention-catching commercial for a company’s going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

Online Marketing Budgets Set To Increase
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Over half of B-to-B marketers (60%) plan to increase their marketing budgets next year, according to BtoB’s "2008 Marketing Priorities and Plans" survey.

Making Link Bait Work For You
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Link baiting. You’ve heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Google’s Online Marketing Challenge For Students
Google Inc has announced the Google Online Marketing Challenge. This will be held in March or May next year.

Speaking Publicly on Online Marketing

They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?

Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.

Microsoft Backs New Postal Technology

Depending on how much you trust the current government that likes to tap phones and secretly search your houses, an electronic form of paper mail that you can receive anywhere, anytime might be a good thing. At least you won’t to worry about anthrax.

Bite Size Online Marketing

A good portion of our blog readers are small business owners looking to grow their business by expanding their online efforts, or just getting started with their online efforts.

Search, Mickey D’s, Or Coke, Branding Is Powerful

Here’s a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn’t about parenting, though, it’s about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald’s golden arches tastes better.

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