All Posts Tagged Tag: ‘Online Marketing’

Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a surprising number of them are dedicating pretty small amounts of money to it. What do you think is holding back …

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Googler Offers Search Marketing Tips for Small, Local Businesses

When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don’t have the expertise or personel to implement a successful strategy in this brand …

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ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats into their current media efforts. Judy Bahary, SVP of Marketing Solutions at ComScore comments …

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Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle Eastern online jobs giant, Bayt.com fills us in on how social media is doing in North Africa and the Middle …

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Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age 18 to 49 spend only an average of 39 minutes per day watching TV. This is significantly less time than …

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Are Banner Ads Still Working? [Infographic]

Banner ads have been around for almost a decade. Their design is actually very intelligent; colorful and eye-catching the viewer is compelled to click on them to see where they lead. Well, as the saying goes, “I’m not gonna fall for that old trick”. Could it be that we have learned to ignore these fantastically annoying and colorful ads? Of …

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Yahoo! Small Business Adds Marketing Dashboard

Yahoo! Small Business launched the Yahoo! Marketing Dashboard today, a free platform that allows businesses to seek out new marketing channels and to get a better picture of marketing results, site stats and brand reputation, all in one place. Below is a screen of the Online Reputation Management Pro feature on the new dashboard: Key features include: Online reputation management: …

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The World’s Best Internet Marketing Software 2012 [Infographic]

Ever feel like the vast sea of internet companies is too large to keep track of and sift through to determine who is the the bet at what they do? Now days, if you want to be relevant, you have to advertise and market on the web. If this describes you and your organization or company, than you will be …

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Facebook Ads Reaching More Than Google! [Infographic]

Making your advertising dollars count is important to the success of your organization and you have to draw on as many sources as possible to make informed decisions about where to spend those dollars. Since online advertising is one of the most effective components of any modern ad campaign, I want to look at Facebook advertising as it seems to …

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Small Business Driving Growth With Online Platforms

A new Citibank survey has verified that online and social media platforms are becoming a key driver to marketing success. Over 70% of small businesses report using online campaigns through their company website to grow their customer-base. Around 60% have used email ads to spread the word about their services, and just over 40% say they use social media platforms …

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Why Digital Marketing Challenges Everyone

Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing. It’s totally understandable. It’s human nature. I am extremely sympathetic to everyone who experiences it.

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Super Bowl Advertising On the Web

As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic. 

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Adobe Acquires Data Management Platform Company Demdex

Adobe has acquired data management platform company Demdex, which it says will help it "bring audience optimization to $109 billion global online ad market. The company will add it to its Adobe Online Marketing Suite, powered by Omniture.

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Four Simple Steps For Better Online Marketing

2011 is being touted as the year of the website, so the start of the New Year is the time to get your online marketing campaign started.

The key is to plan your strategy so you don’t become overwhelmed or fork out too much money.

I have outlined below some areas to consider when creating your plan:

1. Know Your Customer

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Big Name Internet Marketers Join Forces for BlueGlass

Some big names in Internet marketing have gotten together and started up BlueGlass Interactive, described as a "new agency concept that combines proven online marketing strategies and resutls with a suite of proprietary technologies."

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More Marketing Dollars Shifting from Offline to Online

Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.

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