All Posts Tagged Tag: ‘Online Marketing’
Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a surprising number of them are dedicating pretty small amounts of money to it. What do you think is holding back …
When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don’t have the expertise or personel to implement a successful strategy in this brand …
ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats into their current media efforts. Judy Bahary, SVP of Marketing Solutions at ComScore comments …
Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age 18 to 49 spend only an average of 39 minutes per day watching TV. This is significantly less time than …
Yahoo! Small Business launched the Yahoo! Marketing Dashboard today, a free platform that allows businesses to seek out new marketing channels and to get a better picture of marketing results, site stats and brand reputation, all in one place. Below is a screen of the Online Reputation Management Pro feature on the new dashboard: Key features include: Online reputation management: …
Ever feel like the vast sea of internet companies is too large to keep track of and sift through to determine who is the the bet at what they do? Now days, if you want to be relevant, you have to advertise and market on the web. If this describes you and your organization or company, than you will be …
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing. It’s totally understandable. It’s human nature. I am extremely sympathetic to everyone who experiences it.
As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic.
2011 is being touted as the year of the website, so the start of the New Year is the time to get your online marketing campaign started.
The key is to plan your strategy so you don’t become overwhelmed or fork out too much money.
I have outlined below some areas to consider when creating your plan:
1. Know Your Customer
Senate Commerce Chairman Jay Rockefeller (D-W.VA.) has launched an investigation into certain ecommerce marketing practices that generate thousands of mysterious monthly charges to consumer credit cards.
The source of these monthly fees comes from a group of marketing companies that obtain consumers’ billing information through agreements with popular online retail sites.
If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.
Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.
The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.
How could it make any sense to let them operate as silos?
Covering industry news, naturally I read a lot of press releases. Sometimes they’re sent directly to me or our news team as a whole, sometimes I find them online through PR wires, and sometimes I will find them on the companies’ websites.
Nearly half (47%) of all marketing budgets are now spent online according to a joint survey by Hearst Electronics Group and Goldstein Group Communications (GGC).
"The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have been re- defined is dramatic," said GGC President Joel Goldstein.
Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace’s MyAds, or even Google’s display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.
Total advertising spending in the first six months of 2008 decreased by 1.6 percent compared to the same period in 2007, according to a new report by TNS Media Intelligence.
Ad spending in the second quarter of 2008 was off 3.7 percent compared to last year, the sharpest quarterly drop since 2001.
Below are some of the top stores from Global Thoughtz, the Global Online Marketing Blog:
Groups of business students from 466 universities in 61 countries will be given the chance to help local small businesses raise their online profile while testing their own marketing skills by competing in the Google Online Marketing Challenge.
An apparent Google bomb aimed at the Church of Scientology is just a part of all-out ideological (holy?) war perpetrated by a group called "Anonymous." The rest of the digital war has been carried out via social media as a highly organized and carefully orchestrated Internet campaign that’s getting the group a lot of attention.
A friend recently told me about a loud, attention-catching commercial for a company’s going-out-of-business sale. Only the friend had never before heard of the company. Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.
At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.
They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?
Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.
Here’s a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn’t about parenting, though, it’s about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald’s golden arches tastes better.
Now is the time to do some behavioral targeting before it’s regulated. (Da guvmint is froggy on both sides of this issue, wanting at the same time to limit how much digital information is stored about users and to glean all they can from it for their own surveillance purposes.) Though people tend to be creeped out by how much marketers know about them, if done right, it can be mutually beneficial.
In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.