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Online Jewelry Sales Rose 20 Percent In 2006

Online jewelry sales in the U.S. market hit $2.45 billion in 2006, an increase of 20 percent from 2005, according to data from IDEX Online Research. Online sales comprised 3.9 percent of all jewelry sales of $63.0 billion in 2006. The conventional wisdom at the start of e-commerce was that online sales of jewelry would never be a major factor. Online shoppers now buy a wide range of merchandise online besides books and CDs. They also spend more per purchase.