Online Impulse Buys

Women Make More Online Impulse Buys

By Mike Sachoff - Mon, 12/10/2007 - 4:24pm.

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

News Tags: Online, ecommerce, women, Online Impulse Buys

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