All Posts Tagged Tag: ‘Online Advertising’

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.” It seems that Mozilla listened as it has decided to postpone the implementation of its policy. In a blog post …

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Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will only hurt small businesses. Does the man behind Mozilla’s anti-cookie policy care though? Nope. In an interview with AdExchanger, Jonathan …

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Microsoft Advertises Do Not Track In Internet Explorer

Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer if Microsoft didn’t back down. Despite the threat, the Redmond giant didn’t back down, and is now even marketing Do …

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Are There Any Winners In The War On Ads?

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For years, this model of advertising on Web sites in exchange for free content worked well. That very model, however, has …

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Mozilla Under Attack By Ad Industry For Planning To Block Cookies By Default In Firefox

Over the past few years, Mozilla has emerged as a company dedicated to the privacy of its users. It’s going to take that to the next level with Firefox 22 as the browser will start blocking cookies by default. The ad industry isn’t particularly happy about it. The Interactive Advertising Bureau sent out a press release this week claiming that …

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U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues hit $7.8 billion. The revenues also mark a 6% increase from Q2, when figures were $8.72 billion. Here’s a look …

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Verizon Will Give You A Coupon If You Let Them Sell Your Data To Advertisers

Have you heard of Verizon Selects? It’s a new data collecting initiative from the carrier’s Precision Marketing portfolio that seeks to collect consumer info for targeted ads. It’s completely optional, but Verizon knows exactly what will make consumers give up their personal info – a coupon. Verizon will begin sending messages out to its customers this week asking them to …

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Do Not Track Negotiations In Danger Of Breaking Down

Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to make any solid progress on the matter. A new report suggests that progress won’t be made anytime soon either. CNN …

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle Eastern online jobs giant, Bayt.com fills us in on how social media is doing in North Africa and the Middle …

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VEVO Sees Increase in Facebook Traffic

Music video distribution service VEVO had said it planned to expand in 2012 back in March, and launched in 6 new countries, and also unveiled a redesign. And the new look and functionality has worked, as the platform has seen a 600% boost in Facebook-published content viewership. VEVO’s new player has taken advantage of Facebook’s Open Graph, and saw six …

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Are Banner Ads Still Working? [Infographic]

Banner ads have been around for almost a decade. Their design is actually very intelligent; colorful and eye-catching the viewer is compelled to click on them to see where they lead. Well, as the saying goes, “I’m not gonna fall for that old trick”. Could it be that we have learned to ignore these fantastically annoying and colorful ads? Of …

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Marketeers to Spend $36 Billion for Online Ads this Year

Magnaglobal, a devision of IPG Megabrands, has released their forecast for ad expenditures for 2012 and they claim, non-traditional spending, in other words, online advertising, will increase by over 12% this year. That means marketeers and advertisers will be sinking about $36 billion into internet advertising alone. Vincent Letang, EVP and head of global forecasting at MagnaGlobal comments on the …

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Google to Add Breadcrumb URLs to AdWords

Google will soon begin to implement “breadcrumb trails” into their text AdWords ads. Breadcrumb trails refer to a set of links that show the path to various categories within a website. In the Google-provided example, a shoe site ad could have breadcrumb links to the subcategories of “women’s shoes” and “sandals”: The example image below is from a Google support …

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Thinking Outside the Box of Banner Ad Clicks

Think seriously for a moment: when was the last time you legitimately saw an ad online and clicked on it to find out more about the product being advertised? Unless you said, “Never,” you are lying because nobody clicks on those pervasive distractions. The only time I even have an interaction with an ad is when I’m confronted with one …

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Consumers Trusting Web Ads More, Though Not as Much as TV and Print

A new study by Neilsen called the Global Trust in Advertising Survey, Q3 2011, has shown that while people generally don’t trust online ads, especially those on their mobile devices, they are beginning to open up to this form of marketing a bit, though not nearly as much as they do towards TV and print spots. Out of 28,000 consumers …

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Online Ads: Twitter Followers More Likely to Buy

Exacttarget.com has released a new study which reveals the fickle behavior of online consumers. The report was an attempt to nail down United Kingdom shoppers buying behavior by demographic, but the results only reinforced a well known truth; consumers behavior is as unique as the products they buy. With the ever increasing advertising presence on social platforms like Facebook and …

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Google Online Marketing Challenge: Tips and Overview

Google’s Online Marketing Challenge started in 2008 and began with 500 registered professors. Now there are over 1,000 professors registered with the growing challenge. The purpose of the challenge is to give students real world experience working with Google AdWords and online advertising. It also gives students the opportunity to see how they can grow real businesses and non-profit organizations …

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Are You High on Yelp?

On Friday, popular online review site Yelp began trading on the New York Stock Exchange. The company had a successful first day with shares jumping from $15 per share initial pricing to nearly $25 per share. Yesterday, in the company’s second day of trading, shares however dipped nearly 15 percent.

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Groupon Kills Ads on Donald Trump’s Apprentice Website

Online daily deals site Groupon announced today via blog post that they will be taking steps to ensure that no ads for their service appear on the website for “The Apprentice.” Apparently the rumor got around that Groupon was a sponsor of the hit NBC show “The Apprentice.”  It turns out popular online petition site Change.org hosted a petition entitled …

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Local Online Ad Revenue To Top $42 Billion

Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010’s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement in the U.S. economy and a continued increase in overall local advertising, which is expected to reach $153.5 billion in …

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Super Bowl Advertising On the Web

As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic. 

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Online Ad Revenue Hits Record High for Q1

The Interactive Advertising Bureau and PricewaterhouseCoopers have shared some new findings indicating that online ad revenues in the U.S. hit $5.9 billion for the first quarter of 2010. That’s the highest first-quarter revenue of all time.

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