All Posts Tagged Tag: ‘Online Advertising’
Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer if Microsoft didn’t back down. Despite the threat, the Redmond giant didn’t back down, and is now even marketing Do …
Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For years, this model of advertising on Web sites in exchange for free content worked well. That very model, however, has …
The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues hit $7.8 billion. The revenues also mark a 6% increase from Q2, when figures were $8.72 billion. Here’s a look …
Have you heard of Verizon Selects? It’s a new data collecting initiative from the carrier’s Precision Marketing portfolio that seeks to collect consumer info for targeted ads. It’s completely optional, but Verizon knows exactly what will make consumers give up their personal info – a coupon. Verizon will begin sending messages out to its customers this week asking them to …
Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to make any solid progress on the matter. A new report suggests that progress won’t be made anytime soon either. CNN …
The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …
Music video distribution service VEVO had said it planned to expand in 2012 back in March, and launched in 6 new countries, and also unveiled a redesign. And the new look and functionality has worked, as the platform has seen a 600% boost in Facebook-published content viewership. VEVO’s new player has taken advantage of Facebook’s Open Graph, and saw six …
Exacttarget.com has released a new study which reveals the fickle behavior of online consumers. The report was an attempt to nail down United Kingdom shoppers buying behavior by demographic, but the results only reinforced a well known truth; consumers behavior is as unique as the products they buy. With the ever increasing advertising presence on social platforms like Facebook and …
Google’s Online Marketing Challenge started in 2008 and began with 500 registered professors. Now there are over 1,000 professors registered with the growing challenge. The purpose of the challenge is to give students real world experience working with Google AdWords and online advertising. It also gives students the opportunity to see how they can grow real businesses and non-profit organizations …
On Friday, popular online review site Yelp began trading on the New York Stock Exchange. The company had a successful first day with shares jumping from $15 per share initial pricing to nearly $25 per share. Yesterday, in the company’s second day of trading, shares however dipped nearly 15 percent.
Online daily deals site Groupon announced today via blog post that they will be taking steps to ensure that no ads for their service appear on the website for “The Apprentice.” Apparently the rumor got around that Groupon was a sponsor of the hit NBC show “The Apprentice.” It turns out popular online petition site Change.org hosted a petition entitled …
Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010’s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement in the U.S. economy and a continued increase in overall local advertising, which is expected to reach $153.5 billion in …
As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic.
There are sites out there that may be selling you ads that consumers aren’t seeing. We’re not talking about just a lack of traffic to the pages they appear on. There is a lack of traffic because the pages are simply invisible to viewers, making them essentially worthless.
A report from the Wall Street Journal says that even large corporations like Kraft foods, Greyhound Lines, and Capital One Financial are among the victims of such scams.
SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value.
eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.
CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.
Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.
Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.
The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.
Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic.
Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:
There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:
Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace’s MyAds, or even Google’s display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.
Despite the prophecies of some online media moguls, online advertising isn’t looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That’s up 11% from the previous year.
The economy has everyone in the U.S. worried about what’s ahead. Many are calling for another great depression, and it is hard to know just what that will mean in a world where so much business thrives on the Internet. It’s a different world than it was in the 30s. Of course most money made on the Internet comes from advertising, so naturally, one has to wonder how Internet ad spending will fare in the not-too-distant future.
Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."
Large companies that are not creating content for non-English speaking
markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.
Marketers in the United Kingdom say that search marketing is the best way to generate leads.
Advertisers spent 44 percent more on search during the first half of 2007 than they did during the first six months of 2006 according to eMarketer. Search marketing comprises the majority of online ad spending compared to other formats.
A friend recently told me about a loud, attention-catching commercial for a company’s going-out-of-business sale. Only the friend had never before heard of the company. Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.
It’s hard to imagine a Web without onramps like search engines these days. They’ve become an essential part of the online experience. It may be equally as hard to imagine what the next phase of online advertising will be, as used to the sponsored links as we are.
The concept of "free" isn’t exactly a new one, but it is taking on a sort of new life in the digital age as major publishers (slowly) warm up to the concept – except the recording industry, of course, where the "free" is usually coupled with "to help make us a lot more money."
Internet advertising revenues for the first half of 2007 reached nearly $10 billion, setting a new record representing an increase of nearly 27 percent over the same period last year, according to a new report from the Internet Advertising Bureau and PriceWaterhouseCoopers.
If you’re trying to reach someone, you might write a letter or send an email. But if you’re trying to reach someone quickly, you’ll type out an instant message or pick up the phone. Now Google’s trying to convince marketers in the auto industry to adapt in a similar fashion.
Well, leave it to the New York Post to yellow their headlines by proclaiming an "online ad war." A little over the top, but luckily the rest of Holly Sanders’ article brings up an interesting development in the online advertising industry: there is a sort of power shift happening as a result of saturation.
According to the last episode of “The X-Files,” the world will end in 2012. That’s not far off. But for the newspaper ad industry, a sort of Armageddon may come even sooner – a new report indicates that online advertising will surpass its print counterpart in 2011.
I saw an old episode of “Cheers” the other night; in it, a woman repeatedly sang her phone number to Frasier, and (much to Lilith’s dismay) Norm, Cliff, and Woody took up the tune. Believe it or not, this does (sort of) relate to eBusiness – a new study found that “Multiple Online Ad Placements Impress.”
The next time you deal with a car salesperson – well, have a heart. Odds are that he (or she) has had to deal with a whole lot of people who never closed the deal. In fact, a new report indicates that, although online marketing is causing more in-person visits to car dealers than ever before, the conversion rate (to sales) has actually dropped.
In the virtual world of Second Life, one can engage in just about every imaginable sort of commerce. Industries spanning from standard retail to prostitution offer the average Second Lifer a veritable cornucopia of possibilities, but it’s the virtual casinos that exist in the online world that are drawing the attention and ire of government agencies in the United States.
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.
Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.
Expect a bull market for Internet advertising in 2007. Expect that bull to keep charging for the foreseeable future. In fact, says Susquehanna Financial Group (SFG), 2007 will mark a crucial turning point in the industry. Think Google. Think targeting, video, social networks, and online gaming. And don’t stop thinking about them. But forget about the page view altogether.
Google is on pace this year to capture a quarter of all online ad spending, according to eMarketer, further increasing its dominance in the sector as the sector itself is projected grow at blistering rates. As Google snatches market share from Yahoo, online advertising in general will gain more ground against traditional marketing vehicles by 2010.
Nielsen//NetRatings released a report on Tuesday revealing the top ten fastest growing online shopping destinations during the back-to-school rush. The results indicate that timing is important for targeting the right market; too early or too late gets an “F.” But the niche is rules them all.
Over 82 percent of Chinese Internet users report that the Internet is their main information channel, says Nielsen//Netratings. With such a huge population adopting broadband at a rapid pace, the Chinese Web is as ripe for advertising as it can be.
The Web as an advertising medium is vastly underexploited in light of a unique new study revealing that Web usage dominates all other media in daily use. Additionally, the study found, chronic Web surfers tend to spend more freely than TV watchers.
The packaged-goods world of products from macaroni and cheese to cereals to cake mixes and beyond has been dominated by powerful corporations with a lot to spend on advertising; they have begun to shift more of those dollars to online advertising in greater amounts.