All Posts Tagged Tag: ‘online advertising performance’

Nielsen Acquires Vizu Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated into Nielsen’s growing product portfolio and offer clients real-time feedback on ad exposure and performance. Steve Hasker, President of Global …

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