All Posts Tagged Tag: ‘Online Ads’

Online Advertisers Are Just Going To Ignore Microsoft’s ‘Do Not Track’ Signal

Microsoft became one of the good guys earlier this year when they said that Internet Explorer 10 would have the “Do Not Track” option set to on by default. In a perfect world, it would tell online advertisers that a user doesn’t want their browsing activity monitored for advertising purposes. It probably won’t work, but it’s the thought that counts. …

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Yahoo Recovers Some of April’s Lost Video Viewers in May

comScore has released its online video rankings for sites in the United States for May 2012 and it appears to be some more good news for Yahoo. Following last week’s comScore report that Yahoo had finally slowed the precipitous loss of its search market stakes in May, this month’s video site rankings show that Yahoo appears to have gained back …

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ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats into their current media efforts. Judy Bahary, SVP of Marketing Solutions at ComScore comments …

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Americans Watch Billions of Ads, Videos Every Month

Yes, you read that correctly. Billions. According to MediaPost Publications, Americans watched a staggering 8.3 billion ads last March, breaking all previous records in the process. And who says that we have absolutely nothing better to do with our free time than sit around staring at computer/television screens all day? Well, they may have been right. Stand proud, America. To …

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Advertising: Social Versus Search [Infographic]

Are you searching for the most effective ways to reach potential clients? Have you tried launching campaigns on both social media and search? Today, many experts believe you have to maintain a presence on both just to make sure you are covering all your bases. This great new infographic fromMGD Advertising gives us a little compare and contrast action to …

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Americans Ignoring Internet Banner Ads

Online advertising is considered a good way to target and reach consumers, but nearly two-thirds (63%) of Americans say they tend to ignore Internet ads, according to a new survey from Adweek Media and Harris Interactive.

Among those who ignore Internet ads, 43 percent say they ignore banner ads the most and 20 percent say they ignore search engine ads the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don’t ignore any of the listed types of ads.


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