online ad spending Articles

Online Political Ad Spending Accounts for 1.5% Online Political Ad Spending Accounts for 1.5%

It has been reported as of late that politicians have been turning to digital media in support of their campaigns, but the actual spending on web ads has been relatively low. In a study by Borrell Associates, online political advertising …

Online Advertising Spending Is On The Rise

As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.

Online Ad Spend To Reach $42 Billion

Advertisers are on track to spend $21.4 billion on the Internet in 2007, according to an eMarketer online ad spending report. By 2011 spending on advertisements online is estimated to hit $42 billion.

Print Media Online Ad Spend To Hit $537 Million

U.S. newspaper and magazine publishers will spend almost $537 million this year to advertise their print and online brands, according to a new report from eMarketer,"Newspapers and Magazine Online: Content Is Still King."

Online Ad Spend In UK To Hit $8 Billion

The UK is on track to account for over half of all online ad spending in Western Europe this year. That share will increase to 52.6 percent of regional online spending by 2011, amounting to $8.2 billion.

China’s Online Ad Spending Sees Steady Growth

China’s online advertising market reached approximately $176 million in the first quarter of 2007, according to Analysys International.

March Madness Online

With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.

All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year’s March Madness ad spending will be 70 percent more than it was in 2000.