Companies hoping to ride out a recession may be able to rely on paid search advertising, according to a new report.  Natural search shouldn’t be forgotten, though, and paid search campaigns are likely to cost more than they have in the past.

It’s one of those life lesson clichs: you win some, you lose some.  And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.