All Posts Tagged Tag: ‘oneSearch’
Here are a few facts about Telefonica: it’s a huge telecommunications company. It’s based in Spain. And it’s a good friend of Yahoo’s, considering that Telefonica has named Yahoo the exclusive search and search advertising provider on its mobile portal in Spain.
Social security numbers, employee numbers, phone numbers, savings accounts, checking accounts – there are far too many digits we’re all supposed to remember. Still, if Yahoo fans in India can remember five more, they’ll be able to use the new oneSearch SMS service.
If Novarra had received Qualcomm’s endorsement and nothing else, the company would deserve a round of applause. But Novarra, a provider of mobile platforms and services, has received Qualcomm’s endorsement and $50 million in funding. Somebody find the gold-flake confetti!
Yahoo Go is on the move – a beta version of the mobile service is set to be introduced in 13 new countries, and Go 2.0 will be launch in the US on Friday. According to Yahoo, “[t]he Internet on the mobile phone will take another big step forward” thanks to these developments.
The first line of a fresh Yahoo press release describes the corporation as “a leading global Internet company,” and I have to wonder: isn’t that pretty old news? Yet, following a deal with six mobile operators throughout Asia, the phrase may bear repeating.
Seven countries in one day – whew, Yahoo oneSearch must be tired. All right, that was a little silly, but the service has been through a lot of launches in recent days, and it’s now freshly available in India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
This past week, The Today Show has been running its annual “Where in the World is Matt Lauer?” segment. Matt traveled to five different countries (including the U.S., which seems like cheating), but Yahoo’s got him beat: Yahoo oneSearch just went “live in beta” in six.
Yahoo has a bunch of efforts underway in the mobile space, and they’ve announced the launch of their new mobile ad network. I’ve been using the Yahoo! Go OneSearch mobile product for a couple of months now, and really have enjoyed it. It will be interesting to see how Yahoo’s mobile ad network grows as more publishers embrace the growing mobile space.
It’s not often you get to suggest that Google is playing “catch-up” to a competitor, so I’m sure the headline above will bring a wry smile to the folks at Yahoo.
Humor aside, it does appear that Google’s blog post, announcing their expansion of features for Google Mobile, is in reaction to Yahoo’s oneSearch initiative.