All Posts Tagged Tag: ‘ONE’
You have four seconds to get your site loaded and about one-twentieth of a second to impress the visitor before she flits on like an attention-deficient hummingbird. But before that, you have about one second, in the search results, to get her attention in the first place. And just like the tentative beginnings of most romances, it’s all about what you say, how you look, and where you live.
Some of you will no doubt have seen today’s announcement of a Business Process Alliance by Microsoft (their press release is here). Fair Isaac is one of the 10 companies in this alliance (see the Fair Isaac press release here). Interestingly a couple of BPM vendors are also in the 10, including one of Fair Isaac’s partners (Metastorm).
Personally I think this is interesting for several reasons:
Below is the full transcript of the interview with Marissa Mayer on personalization of search results. For commentary, see the Just Behave column on Searchengineland.
Gord: It’s a little more than two weeks ago since Google made the announcement that personalization would become more of a default standard for more users on Google. Why did you move towards making that call?
Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.
There’s no balance in the Force with the Digg.com around, says LucasFilms, who has filed a trademark complaint against the social news site. Diggers haven’t been this torn since they walked out of The Phantom Menace and realized how much it sucked.
The words “elusivity” (being difficult to describe, detect, or grasp) and “Internet Marketing” are not words I would typically join in a sentence (no one else in the world either). But after doing a tradeshow this last week for one of our companies I found there are many benefits to “elusivity” in marketing, and that these could certainly be applied to Internet Marketing.
Over half of US adults buy gifts for more than one Valentine, according to Google and Harris Interactive. And to honor that two-timing tradition, Google is giving a discount for using Google Checkout.
"But that other diamond necklace is for Mom," says the shifty-eyed lothario busily hitting the delete button on email confirmations.
Whatever you say, brudda. We'll just call it "multitasking."
While some have criticized the list because of its US centricity – I can think of a good half dozen marketing blogs in Europe and Asia that ought to be in such a list – the Power 150 is a useful resource.
Google had announced that it would be flying over parts of Australia on Australia Day, last week Friday, in order to take photos for Google Earth and Google Maps (Microsoft was doing it, too). Australians were excites, with people planning to build giant signs and write words on the ground, or just wave at the sky, in order to live on for a while in Google’s maps of the country.
According to the Millward Brown research consultancy, Google is Britain’s most popular brand. And while that accomplishment in impressive enough its own right, the search engine company achieved it while spending remarkably little money on advertising.
As online video has evolved, the question of how to advertise and when to advertise has been burning. There are no experts in this realm, only testers, debating about post-roll or pre-roll ads, layered content, and how long an online video viewer would view a commercial. Google is latest to try it out, and they may have a winner.
Google added a new advanced feature to Google Maps: multiple destinations. Now, if you need to go to more than one place, you can enter more than one destination (by hitting the new “Add destination” link) and get directions to each place in order.
In a post earlier today, the usually-on-the-money Jim Berkowitz at the CRM Mastery blog had a post entitled “Turning Sales Into Science” that spotlighted a number of emerging technologies that are (according to
Berkowtiz Inc.’s Alex Salkever) going to “launch your sales force into the future” and “turn a sales operation into a gleaming high-tech machine.”
Mark Lucovsky, of Google, posted that Google has replaced its SOAP API with its AJAX Search API.
I’m an advocate of the “combined trips” way of moving around town; it saves time and gas, both of which appear to be in short supply. Planning these excursions just got easier, because Google Maps now allows for multiple destinations within its driving directions.
IBM continues to find itself embroiled in ongoing litigation surrounding the wrongful termination claims of former employee James Pacenza, who is suing the company over his dismissal after it was revealed that he had utilized his office computer to access sexually oriented chat rooms.
The votes are in, and a sizeable percentage of commenters appear to believe that Andy Beal’s exclusive on Google’s click fraud detection process is just telling one side of the story.
Online retailers, you have four seconds to get your site loaded before a would-be customer scoots off to a competitor. Add that to what we already know about the time it takes to make a judgment once a page is loaded, and the window of opportunity becomes narrower.
Ah-Ha, Bobby McFerrin and Dexy’s Midnight Runners are all classic examples of one-hit wonders you may or may not remember from the 1980s. Effective one-page wonders, however, boast a more significant impact on the industry landscape than Terrence Trent D’Arby or Devo.
Today marks the first day of PubCon Las Vegas 2006, and the event promises to help attendees "get the edge." The conference will run through Friday, and speakers will offer their insights on topics ranging from specific things like search and net marketing to "general webmastery."
This week, the Jamestown 400th Commemoration Commission hosted a webcast from Jamestown, Virginia. They worked with The History Channel to create a webcast aimed at school children to teach about the first permanent English settlement in America. The event was broadcast by satellite on television, but was also available over the Internet. According to news accounts, the audience was estimated at more than one million viewers.
If you’re looking to get some insights into the mind of a Googler, this video interview with the Google Reader team is a fun one to watch. It’s with Nick Baum and Jason Shellen.
This is a plea for the Language, pruned for the Internet, whittled down to bite-sized chunks, as naked as a tree in winter without the punctuation, spelling, or grammar required for, when the season’s full, expressing its own majesty. Instant messaging. andemail. done skrood it all up
As everyone knew, YouTube was way, way ahead in users and uploaded content. I did some quick checking, on queries like “athens” and “mcdonalds” and found that there were typically between 4X and 12X as many videos uploaded to YouTube as to Google Video. This stuff isn’t going away.
When you’ve spent the last 6-7 years of your life helping to build successful search engine optimization/marketing firms, you tend to learn a few things about what works and what doesn’t work. 😉
AOL has made a few missteps in the past few months, with its ill-advised posting of millions of search queries to the Internet discovered on the eve of the biggest search engine conference of the year; one reader has suggested issues like these are not only self-inflicted, but intentionally so.
Senator Ted Stevens may not have a grasp on how, exactly, the Internet works, but the veteran politician could teach Congressional rookies a thing or too about getting your way in Washington. Net Neutrality supporters are hitting the phones trying to prevent Stevens from orchestrating a backdoor vote.
The new question on Net Neutrality is “who benefits?” There’s been a lot of talk on both sides of the issue, and it can be difficult for those outside the Internet industry to get a handle on what’s true. Perhaps if we look at who is talking, and from what pedestal, we can better understand.
It’s much too late, if those in charge of protecting Google’s brand are honest, to extract “to google” from the English language (a googlectomy?). But perhaps Google has conquered the feared genericide of its trademark, emerging as the literary god-man hero among Kleenex boxes, Rollerblades and Xerox machines.
After a year-long trial in Brazil, Microsoft officially unwrapped its FlexGo technology, which makes purchasing Windows-based PCs more affordable, if limited. Microsoft based the pay-as-you-go system on prepaid mobile phones, which are immensely popular in countries where income is sporadic and consumer credit is inaccessible.
Here’s a new way to make money: register names that are close, but are misspellings of popular sites.