All Posts Tagged Tag: ‘Omniture’
Adobe has partnered with OptiMine Software to add keyword performance predictive analytics to its search marketing tool, SearchCenter+. The new feature is designed to help search marketers analyze unique characteristics of individual keywords and increase ROI. Tim Waddell, director of product marketing for Adobe’s Omniture Business Unit tells WebProNews, “The relationship is built on Adobe SearchCenter+’s alignment of engine, traffic …
Back in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool.
Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO.