All Posts Tagged Tag: ‘Omniture’
Adobe has partnered with OptiMine Software to add keyword performance predictive analytics to its search marketing tool, SearchCenter+. The new feature is designed to help search marketers analyze unique characteristics of individual keywords and increase ROI. Tim Waddell, director of product marketing for Adobe’s Omniture Business Unit tells WebProNews, “The relationship is built on Adobe SearchCenter+’s alignment of engine, traffic …
Back in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool.
Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO.
Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.
The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.
Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It’s a simple concept. Test different versions of landing pages, and tweak them based on what works.
While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business’s success.
CMS Watch today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics.
For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.
Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.
Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.
Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture’s customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.
Omniture, the largest provider of on-demand web analytics, today publicly announced Omniture Search Engine Manager, a true breakthrough for search engine bid management and optimization that represents the next phase in the evolution…
Omniture launched the industry’s first-ever web analytics Best Practices Group, chartered specifically to enable customers to realize the full potential of their web analytics implementations, through customized training, hands-on support, and innovative application of best practices and principles.