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	<title>WebProNews &#187; Omnisio</title>
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		<title>YouTube Talks Deal With Video Annotation Site Omnisio</title>
		<link>http://www.webpronews.com/youtube-talks-deal-with-video-annotation-site-omnisio-2008-07</link>
		<comments>http://www.webpronews.com/youtube-talks-deal-with-video-annotation-site-omnisio-2008-07#comments</comments>
		<pubDate>Thu, 31 Jul 2008 11:57:23 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Omnisio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Google acquired a startup called Omnisio to give YouTube's visitors a way to drop comments onto the videos they watch.
]]></description>
			<content:encoded><![CDATA[<p>Google acquired a startup called Omnisio to give YouTube&#8217;s visitors a way to drop comments onto the videos they watch.<br />
<span id="more-46445"></span>
<p>
Interactivity is the name of the game when it comes to videos and the tools <a href=http://www.omnisio.com/>Omnisio</a> provides. YouTube added their annotation feature to the site when Google acquired the privately-held company.</p>
<p>
The recently announced move takes Omnisio from startup to corporate citizen in a short span of time. Omnisio publicly debuted in March 2008. A purchase price was not disclosed, though <a href=http://www.techcrunch.com/2008/07/30/google-acquires-omnisio-to-spice-up-youtube/>TechCrunch</a> suggested an all-cash $15 million offer sealed the agreement.</p>
<p>
Users of Omnisio&#8217;s features on YouTube will be able to add comments to videos while they watch. Omnisio also offered a way to perform some editing, where people can pull clips out of other videos, mash them into a new one, and post it on a blog or site.</p>
<p>
<a href=http://www.youtube.com/t/annotations_about>YouTube</a> mentioned the Video Annotations, and posted a brief how-to page about using the new tool. Omnisio&#8217;s features go beyond commenting and mashups, allowing users to create slide shows alongside videos (how corporate) and to markup videos for easier navigation.</p>
<p>
It&#8217;s a nice win for YouTube&#8217;s users, and a modest price for Google to pay to quickly gain the features and the engineers behind them. Omnisio doesn&#8217;t address Google&#8217;s needs for monetizing video at all, which is the only reason why one might question buying Omnisio at this time.</p>
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