Panasonic’s chairman and CEO Joseph Taylor said that “[f]ull HD 3D is ideal for capturing the true spectacle of Olympic competition and the pageantry of Olympic ceremonies,” and said that the partnership “will deliver to home viewers an unprecedented 3D Olympic experience that will make them feel as though they are right there with the world’s finest athletes as they compete.”

Though it has been fairly popular at the movie theater, 3D technology in homes has been a bit slower to catch on. It is not entirely clear how many people will be able to watch the 3D broadcasts, especially with the events on a delay. It will be interesting to see how this remarkable experiment in 3D broadcasting turns out.

[Source: Panasonic Press Release; Image: Panasonic]

The Olympics are a big production to pull off, and it takes quite a bit of help from unpaid volunteers. This year, organizers are actively recruiting 70,000 of these volunteers (or Games Makers, according to the committee) to help.

According to Reuters, these volunteers are being told to be careful with their social media use. Olympic officials are concerned about these volunteers giving away “breaking news about athletes or disclos[ing] the location of politicians and celebrities.”

So if you’re working at the Olympics this summer and snap a photo with Michael Phelps or David Cameron, be careful about sharing it on Facebook.

A spokesperson for the Games had this to say:

We understand that many of our Games Makers (volunteers) will want to use social media to share their exciting experiences at London 2012 with their friends and family.

As is standard in most organizations, we have provided some practical guidelines to give basic advice on interacting in a social media environment with the aim of protecting the interests of our workforce and operation.

Last summer, the International Olympic Committee issued their “Social Media, Blogging and Internet Guidelines for participants and other accredited persons.” These guidelines actually encourage social media use, but limit the type of postings to “first-person, diary-type format.”

The guidelines also allow for photos and even videos to be uploaded to social sites. Participants and “accredited persons” are clearly barred from “reporting on competition or commenting on the activites of other participants or accredited persons, or disclosing any information which is confidential or private.”

Another issue the the Olympic Committee appears to be concerned with is advertising.

Participants and other accredited persons are not permitted to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites. Participants and other accredited persons must not enter into any exclusive commercial agreement with any company with respect to their postings, blogs or tweets on any social media platforms or on any websites, unless they have obtained the prior written approval of their relevant NOC.

Apparently, these social media guidelines are also going to apply to the 70K + volunteers at the 2012 Games.

The Games are set to kick off July 27th and run until August 12th.

Not only will Olympics athletes be allowed to use Twitter during the London games next year, but the committee is actively encouraging the practice. Here’s what the IOC has to say in their social media, blogging and internet guidelines for 2012:

The IOC actively encourages and supports athletes and other accredited persons at the Olympic Games to take part in ‘social media’ and to post, blog and tweet their experiences. Such activity must respect the Olympic Charter and must comply with the following. Broadly speaking, the IOC wants people to share their experiences through social media. As a general rule, the IOC encourages all social media and blogging activity at the Olympic Games as long as it is not for commercial and/or advertising purposes.

Athletes are also being warned that any content deemed vulgar or inappropriate could lead to actions as serious as the removal of Olympic accreditation (I’m looking at you, Phelps). This would basically kick them out of the games.

The committee also outlines a specific format that they want all blogging and tweeting activity to take – autobiographical. They want the athletes’ tweets to comment on their personal experience at the games, not report on the games in general, as say a journalist would do.

However, any such postings, blogs or tweets should be in a first-person, diary- type format and should not be in the role of a journalist – i.e. they must not report on competition or comment on the activities of other participants or accredited persons, or disclose any information which is confidential or private in relation to any other person or organization. A tweet is regarded in this respect as a short blog and the same guidelines are in effect, again, in first-person, diary-type format.

As far as media updates to social networks? The IOC is now allowing photos to be shared. Videos can also be shared, but only if they are taken outside the actual venues. During the 2008 Beijing Olympics, photos and videos were strictly prohibited from being uploaded to social media sites and blogs – for copyright reasons.

So it would seem that the IOC believes that the games can benefit from their athletes interacting with fans via social media. Although the IOC is being a little restrictive on the content, it still shows that they are embracing the new technology, especially Twitter.

The debate surrounding athletes and Twitter use continues to rage. On one hand, some feel like Twitter is a great way for athletes to communicate with fans. They feel that there shouldn’t be restrictions put on the athletes by the commissioners of various sports organizations. On the flip side, people cite the foul-ups of people like Larry Johnson and Rashard Mendenhall to make the point that Twitter should be restricted.

This weekend on ESPN radio in Chicago, NFL QB Donovan McNabb let the world know his feelings about the popular microblogging site – he’s no fan.

First of all, I’m not a fan of Twitter. Nothing against their program or what they have, but as an athlete I think you need to get off twitter. All these social networks of you tweeting about you watching a game when you want to be playing in it, but you’re mad you’re not playing in it, so you’re gonna criticize someone that’s playing in it. I don’t believe that that’s the right deal. That’s not professional by any means and you know we are all in a fraternity, so if you see a guy who’s struggling this isn’t the time to jump on him or kick him while he’s down because that same guy will come against you and kinda blast your team out the water, so I think for an athlete to be ‘twittering’ is the wrong move. It’s one of those things to leave to the fans and let them comment on certain things, but athletes need to get off Twitter.

If we can look past the fact that McNabb sounds like an old man railing against them crazy kids and their hippity hoppity and their World Wide Compuserves, he does make one interesting point. Tweeting out your feelings about team performance can do damage to the “fraternity” that he describes. But to say that “athletes” need to get off Twitter is quite the blanket statement.

Although the NFL and NBA have had rules about Twitter in place for years now, other sports organizations have taken a different stance on the issue. Last month, UFC president Dana White announced that he would be giving bonuses based on how many Twitter followers his fighters amassed. He also announced prizes for the “most creative” tweeters.

What do you think about athletes and Twitter? Let us know in the comments.

While his competition in those qualifying races wasn’t super stiff, you could still see the mark of experience…As well as how strong and fit he is going into this competition. In both of those early heats he calmly hung out in the back of the pack waiting for the chance to make his move.

Then, when that chance came, he made it in a big way. In the second qualifying heat he passed all five other skaters with one huge burst of speed…flying past them so fast he easily gained, and held, a half-lap lead for the rest of the race.

Pretty impressive for a guy who’s old enough—and medaled enough—to retire happily. Yet here he is again, past the age when most speed skaters retire, and he’s never been more prepared to compete and win!

In a recent Seattle Times profile of Apolo Anton Ohno (http://seattletimes.nwsource.com/html/olympics/2010986192_ohno07.html ), Ron Judd said “In his 13 years in the sport, Ohno has become an advanced student of short-track. He watches race tape like a football coach. He studies other teams’ training regimens. He has soaked up all the sports-performance knowledge thrown his way in a decade of residence at the Olympic Training Center in Colorado Springs and used it to retool his body to compete with younger racers whose legs don’t scream as loudly at the end of the day.”

By now you’re probably wondering what all this has to do with marketing your business. Well, there’s a lot you can learn from Ohno’s example.

Here’s a guy who has been competing successfully since he was 14 years old, yet he’s still trying to get better. And he does it by studying the competition, seeing what others have done and are doing today, then changing his own training regimen as a result. And practicing hard.

When was the last time you truly studied your competition’s marketing? Or analyzed what worked and what didn’t in your last marketing campaign?

If you’re like most entrepreneurs, the answer to both of those questions is: “Never!”

What about training? What are you doing to make sure your next marketing effort is more successful than your last? If the answer is nothing, then the chances are good that you’re not going to be any more successful down the road.

If you want to grow your business you’ve got to practice, train, and frankly, do what most other entrepreneurs don’t. Below are three things you can do right now to help turn yourself into an Olympic caliber entrepreneur:

1) Watch your competition. Ohno regularly looks at other teams training regimens. Then he takes what he learns and applies it to his own skating.

Most entrepreneurs never take the time to see what their competition is doing. Yet that’s one of the best ways to figure out what you could or should be doing to grow your business.

So take some time to do a bit of Internet research and see what your competition offers, how they offer it, what they charge, and how they market themselves.

2) Study.  Marketing is one of the most important aspects of running a business. Because if you don’t market your business effectively, no one will know you exist or what you have to offer and you won’t have any clients. Without clients you don’t have a business.

Yet few entrepreneurs spend any time at all studying marketing. While you can’t exactly watch and analyze race tapes, you CAN review books filled with winning advertising and marketing campaigns. Many books written by Ad greats John Caples or David Ogilvy are packed with sample ads and breakdowns of what made them great.

3) Practice. Olympic athletes practice a lot…WAY more than most entrepreneurs for sure. Apolo Ohno practice three times a day. And even then he still doesn’t always win in competition.

Few entrepreneurs practice marketing at all, yet they expect to win all the time. And are discouraged when they don’t.

Need to write new content for your Website? Don’t expect to get it perfect the first time. Create many practice drafts, then edit until it’s the best it can be. If you’re planning to send out a sales letter, write a few versions and test them. Then refine them until you’re getting the results you’re after. ?

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According to comScore, Yahoo’s Winter Games coverage attracted 9.3 million unique visitors, more than NBC’s Olympics site (7.6 million unique visitors) and ESPN (8.4 million unique visitors). Yahoo Sports attracted over 17.5 million unique visitors over the week, more than double the visitors to its nearest competitors.

Meanwhile, NCBOlympics.com on MSN has generated more than 177.4 million page views, 414 percent more than the nearest competitor, according to comScore. NBC says visitors to its Olympic site spent more time and viewed more pages than visitors to Yahoo’s Olympic site.

On average, visitors to NBCOlympics.com spent 8.2 minutes per visit, 64 percent more than the five minute average for Yahoo users; and visitors to NBCOlympics.com on MSN averaged 27.5 pages per visit, more than seven times the 3.8 average pages per visitor for Yahoo.

While NBCOlympics.com leads in pages views and time spent, and Yahoo Sports leads in unique visitors, there is little doubt that the Winter Olympics have been good for both properties.
 

If you don’t want to watch the entire thing, but would rather see the gist of it, they have also uploaded the highlights:

Original Article: As the Olympics get underway, fans have a lot of options to engage online. Many popular sites on the web are involved in a variety of ways.

Google

Google allows you to take a virtual tour of the Olympics in 3D. They recently released updates in Google Earth’s 3D Buildings layer, which showcase Olympic venues (54 buildings). Models range from downtown event centers to ski lifts and spectator bleachers. The Official site for the Olympics uses the models itself.

Vectoral Elevation has "an interactive artwork" that allows users to direct light beams and transform Vancouver’s skyline until the end of the month using a custom interface built on Google Earth and Map APIs. It lets users design big light sculptures by directing 20 robotic searchlights located around English Bay.

Google has also taken Street View to Olympics country:

Bing

Microsoft launched a new Bing Maps application that pulls photos from Flickr, associates them with Bing Maps Streetside photos, and overlays them stretching the photo to form fit where in the world it belongs. The app is currently available in Vancouver (among several other places).

Bing actually has a Winter Olympics-specific Maps app as well. "In coordination with NBCOlympics.com, get up to the minute information about the 2010 Winter Olympics in everything from venues to news," says Bing’s Chris Pendleton. "Click the Venues bar on the left to see the different venues where the events are taking place. Click the Medal Count bar to see every country mapped out with the number of bronze, silver and gold medals awarded to the respective country. Click the Winter Games News and Blogs to get the latest information about the Winter Olympic Games from news sources and bloggers on site. Finally, check out the Winter Games Tweets which filters information from our Twitter Maps application specific to the Olympics." Bing talks about more Vancouver apps that feature Bing Maps here.

Bing is also giving its home page some Olympics love. It will be updating it with various photos from the events. "And while we’ll show some winners, this won’t be the standard parade of medalists," says Bing’s Stephanie Horstmanshof. "We’re out to show the great moments from the games: the alpine skier from Ghana, the debut of Ski Cross as an Olympic event, anything to do with curling—all with the stunning imagery that you’ve come to expect on the Bing homepage."

More ways that Bing and MSN are involved in the Olympics are discussed here.

Yahoo/Flickr

Yahoo has a games-dedicated site, as well as a new Olympic mobile site at m.yahoo.com/olympics. This will provide coverage with live results, upcoming events, medal counts, photos, news, commentary, etc.

Yahoo also has a Yahoo Sports Olympics Coverage app for My Yahoo, that gives you more such information.

On Yahoo’s Flickr, the IOC, the official governing body of the Olympics, has set up their official Olympic photo group for people to share their photos of the events and of Vancouver.

Facebook

The IOC also has an official Olympic Games Page on Facebook. "Through the page, you can stay updated on activities and events at the Games, while sharing your own stories about what the Olympics mean to you," says Alex Huot, head of social media for the IOC. "You’ll even be able to stay updated on future games even after this year’s Winter Olympics end."

Alex also encourages people to use Facebook to become a fan of athletes and Olympics teams, play the Vancouver 2010 Official Minigame, and share photos.

Twitter

Twitter has a list of verified athletes from the Olympics who will be tweeting. Fans will of course be tweeting non-stop about things that happen at the Olympics throughout the events.

These are just a few of many ways fans of the Olympics can engage with the events on the web. How are you planning on staying connected?

Well to no one’s surprise, Google Maps can now take you there. That’s right, hold on to your helmets, because during February 12-28 anyone around the world can adventure down the trails of Whistler Mountain with the pros.The Street View team has explored a variety of different methods to capture imagery at 7,000 feet.

Jonathan Lister, Managing Director and Head of Google Canada, posted on The Official Google Blog, "the Street View team’s constant experimenting yielded a snowmobile decked out with cameras to capture slope-level imagery of several runs on Whistler Blackcomb Mountains."

This opportunity affords viewers a first hand look at the sensation of freedom when champions begin their journey for the big win. There are 3D models and Street View available for all 9 competition venues.

Dan Ratner, Senior Mechanical Engineer, posted on Google Lat Long Blog, "In typical scrappy Google fashion, we were able to put this together over the course of a few weekends using extra pieces for our Street View cars, some 2x4s, some duct tape, and a lot of extra hard drives (keeping them running properly in the freezing conditions was one of our major concerns)."

In 40 languages, an up-to-date medal count, news, results, event schedules and imagery of the Vancouver-Whistler area will be accessible on Google’s new site.

"The Web is an indispensable part of Canadians’ lives, it’s where they socialize, stay in touch with family and friends, buy products and services and share their photos and memories," says Matt Idema, Yahoo! vice president and country manager, Canada. "Whether for their PC or mobile device, Yahoo! Canada is bringing greater simplicity and relevance to the way Canadians experience the Web. Our new homepage is designed to help Canadians stay on top of what is going on in their world, and around the world no matter where they are."

Features of the new page include:

- My Favourites
- App Maker
- Social Updates
- News, For you
- PC to Mobile Sync

Of course the Olympic Games are coming up in Canada, and Yahoo is getting this page launched just in time for that. The company says it will offer coverage in the following capacities:

    *   Yahoo.ca will feature expert commentary from well-known Canadian athletes including Elvis Stojko (figure skating), Ken Daneyko (hockey), and Jennifer Jones (curling), who will bring a uniquely Canadian perspective to their coverage.

    * You’ll also be able to follow Yahoo! Canada’s Games coverage on Twitter at: http://twitter.com/YahooSportsCA/

The new Yahoo home page in Canada becomes available tomorrow. A preview is available here.
 

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Today Cisco announced new customers, features, and professional service options for the Cisco Eos social entertainment platform. The company also announced that it is providing a medianet (a media-aware IP video network infrastructure) to NBC during the network’s coverage of the 2010 Vancouver Olympics Winter Games, February 12-28.

"Video is rapidly expanding from a lean-back experience confined to the living room, to a new breed of exciting video experiences available on any device or screen — anytime, anywhere," said Ned Hooper, chief strategy officer and senior vice president, Consumer Business at Cisco. "The network is the platform to make this happen, and as a result, we are enabling new experiences that allow consumers to easily capture and share their lives and connect with the people and content that matter most to them."

Cisco also announced today its data for Flip Video obtained during the 2009 holiday season, which highlights huge growth in video usage over the past year. The company says, "There were more than one million Flip Videos uploaded through FlipShare software in December 2009. These uploads represent three million minutes of Flip videos viewed, which is equivalent to more than six years of continuous video streaming, representing an increase of 395% from December the year before. In addition, there were 42,000 gigabytes of video streamed in December, up from 525% the year prior, indicating an increase in HD video usage."

Cisco says it will be sharing its vision and progress towards developing an "entirely new category" of video communication called “home telepresence”, while at CES. This uses consumers’ existing HDTV and broadband connection to deliver a unique natural video communication experience from the living room, according to the company.

"With Cisco’s best-in-class telepresence technology and networks such as Verizon’s advanced, all-fiber-optic network, we believe we will deliver a video communication experience to consumers unlike anything they’ve seen before," said Marthin DeBeer, senior vice president and general manager for Cisco’s Emerging Technologies group. "Home telepresence will make a difference in consumers’ lives by allowing them to enjoy natural video communications with family and friends wherever they are located. To ensure that early home telepresence users will have plenty of friends and family to communicate with, in addition to calling other home telepresence users, they will be able to place calls to PCs using a webcam and video chat service."

More details about Cisco’s announcements can be found here and here.

Watch for more WebProNews coverage of CES, with exclusive video interviews coming soon.

Related Articles:

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Say it with me: IDIOT!

While Phelps has admitted the photo is legitimate–and apologized to his fans–there can be no doubt that for an athlete of Phelps’ caliber, any scandal that involves drugs is going to have a hugely negative effect on his reputation.

To prove just how quickly a squeaky clean Google reputation can come crashing down, here’s a look at Michael Phelps’ Google reputation after just 24 hours!

If the swimmer’s sponsors decide that they no longer wish to be associated with a drug-taking athlete, Phelps could lose as much as $100 million in endorsements.

Some observations:

1. It didn’t take very long for the negative news to hit Google’s search results.
2. Despite many, many positive web pages about Phelps, this proves that a scandal can easily infiltrate the first ten links.
3. Google is already suggesting “michael phelps smoking weed” as an alternative search suggestion. What’s interesting is that this is not showing up in Google Suggest for the search box, which indicates that the “searches related to” algorithm at the footer of search results may be based on very recent search queries–with Google Suggest using a larger timescale for its suggestions.

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