WebProNews

Offermatica Partners with WebTrends

Offermatica and WebTrends have partnered to offer what they’re calling a “comprehensive two-way analytics-optimization integration.” This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site.

Optimize Landing Pages with Google Website Optimizer

I've long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.

Yahoo Search Partners With Offermatica and Optimost

According to MediaPost, Yahoo will start recommending the services of both Offermatica and Optimost - both companies offer conversion optimization, A/B testing and multi-variable testing.