A press release made into semi-English by Google Translate stated, "Besides mobile search by O2 customers get through links from the O2 portals direct access to other popular Yahoo! Products such as the Yahoo! Frontpage, Yahoo! Frontpage, Yahoo! Nachrichten, Yahoo! News, Yahoo! Sport, Yahoo! Sports, Yahoo! Finanzen, Yahoo! Finance, Yahoo! Mail oder auch Flickr."

And while all of that would be impressive enough on its own, the new deal’s especially interesting because Yahoo is replacing Google as O2 Germany’s default search provider.  It’s not every day a swap like that happens.

Also, the partnership sort of builds on previous relationships (thus indicating a certain degree of success), as Yahoo already has ties to O2 in 15 other countries in Europe and Latin America.

Unfortunately, the exact terms of the new deal remain unknown, but the press release did make clear that this is a multi-year arrangement.

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Why “one company” out of all the people who could be connected to either event?  Simply put: because O2 can be connected to both.  “[M]obile telco O2 . . . sponsors the venue for the Led Zep gig (the former Millenium Dome, now rechristened The O2), and will also be the exclusive network provider for the iPhone in the UK,” reports Hitwise’s Robin Goad.

So, following the announcement of the Led Zeppelin reunion concert, UK Internet traffic to the O2 arena’s homepage shot up from practically zero to almost 1.5 percent.  O2’s main site was unaffected – it actually suffered from a decline in traffic for most of the week.

On the other hand, the main O2 site “did receive a boost yesterday following the iPhone announcement,” writes Goad.  “Its increase in traffic was 21%, compared to 6% for Apple and 12% for Carphone Warehouse (the sole independent retailer carrying the iPhone).”

I’m now going to wag a finger (and I’m not saying which) at everyone who made the iPhone look more influential than Led Zeppelin in this one small way.