Yahoo is launching a new Yahoo Mail ad unit called "Tandem," to be reserved for "the most creative" non-profit campaign. The company has partnered with the Ad Council to launch the initiative, which it refers to as "Create for a Cause."
A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.
Compound interest can be an amazing thing - money just sort of grows out of whatever amount a person or company originally deposited. If, for example, an organization started out with $85 million, it could earn a fresh $4 million in a year’s time. And that appears to be exactly what the Google Foundation did.
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